Weekly Roundup: A handful of businesses and a whole lotta health care supplies

Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.

Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms

Black and white image of a concerned businesswoman looking out an office window.

Black and white image of a concerned businesswoman looking out an office window.

How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal?

For decades SEO platforms have been an integral part of the marketing and research efforts of growing numbers of major B2B brands — each offering a seemingly unending array of ever more helpful features, along with the data insights needed to help businesses succeed.

With 51 percent of primarily B2B global marketing professionals seeing data insights and analysis as the single most important element when implementing a marketing technology stack, SEO platforms are poised to deliver the martech information businesses are eager to get.

MarTech Chart by SmartCharts

With so many powerful SEO platforms available, how can B2B marketers best put these tools to use during our challenging days of COVID-19, when all industries are in a state of flux?

We asked some of the top SEO platforms for tips to help marketers successfully weather the pandemic — helpful advice that can serve to guide many areas of your marketing efforts during this uniquely challenging time.

Let’s jump right in and take a look at nine of the top SEO platforms including Serpstat, SEMrush, Ahrefs, Moz, SpyFu, WooRank, Majestic, inLinks, and Searchmetrics, listed in random order.

1 — WooRank

@woorank

WooRank ImageWooRank offers a wide array of SEO and website insight tools including keyword research, site crawling and reporting, SEO monitoring, along with sales tools, a browser extension, and other utilities helpful to digital marketers in both the B2B and B2C realms.

WooRank chief executive Adam Lynch sees SEO strategy as key both for our current pandemic situation and during the months and years ahead.

“Continuing to invest in your long-term SEO strategy will help you survive our current challenges and set you up to thrive once this ends — and it will end!”, Adam said.

“In unpredictable times, people turn to search engines for answers. Whether to find an item they couldn’t find in their local store or to learn more about the developing situation, people are searching for more — and you want them to find you. If you’re a savvy marketer, you can use SEO to position yourself in a relevant and topical way to gain visibility. Not to mention, most of us involuntarily have more time on our hands these days, so it makes sense to invest more energy into a solid online marketing strategy,” Adam added.

Implementing a solid digital marketing strategy during a pandemic can be strengthened using platforms such as WooRank. It also takes focus to process both the new challenges and opportunities we’re facing, as our own CEO Lee Odden recently examined in “Four Opportunities for Focus to Improve B2B Marketing.”

[bctt tweet=”“In unpredictable times, people turn to search engines for answers. Whether to find an item they couldn’t find in their local store or to learn more about the developing situation, people are searching for more.” @AdamfLynch” username=”toprank”]

2 — Moz

@Moz

Moz Screenshot ImageMoz offers a variety of SEO software built for smarter marketing, including an impressive SEO tool-set encompassing site audits, rank tracking, keyword research, back-link analysis, along with tools dedicated to page authority, spam scores, and site crawl information.

Marketers hold a particularly powerful position amidst the current challenges presented by COVID-19, and Moz’ senior SEO scientist Britney Muller sees plenty of opportunities for positive action those in our industry can take.

“First ask yourself ‘What can I do to help people in need right now?’”, Britney said. “It doesn’t have to be anything big. Think small. Check on an elderly neighbor, donate a few canned goods to a local food bank, offer up an hour or two for free consulting for struggling businesses. Repositioning yourself into a help-first mindset helps to more appropriately frame how to empathetically market or share any business messaging — a.k.a.: Read the room,” Britney added.

Marketers can lead by bringing a sense of calmness to the chaos of a pandemic. “Anxiety is incredibly contagious but so is calm. When your flight has bad turbulence who do you look to for reassurance that you’re going to be okay? The flight attendants. Do they look worried? Are they calm? Marketers have incredible power to spread some calm in a chaotic world right now. Use it wisely,” Britney urged.

The SEO and other tools provided by Moz can help give your brand or campaign the data insight needed to make sure your marketing efforts are being a helpful and calming force during the challenging period we’re all now living in. Sometimes SEO tools offer a prime method to uncover information that may be going unseen on your website, as our own senior content marketing manager Joshua Nite recently explored in “5 Ways SEO Can Shine a Light on Your Unseen B2B Content.”

[bctt tweet=”“Marketers have incredible power to spread some calm in a chaotic world right now. Use it wisely.” @BritneyMuller” username=”toprank”]

3 — SpyFu

@spyfu

SpyFu ScreenshotSpyFu provides a slew of competitor keyword research tools that have a focus on Google AdWords SEO and pay-per-click (PPC), along with an impressive number of utilities for keyword and back-link research, historical ad data, domain comparisons, rank tracking, and more.

While digging deep into your data goes a long way towards unearthing important information about what your customers are searching for, during the pandemic we all have a rare opportunity to reach outward as well, according to SpyFu founder and chief executive Mike Roberts.

“Right now, some of the best minds in the industry are more available than they’ll be any time in the next 10 years,” Mike said.

“People that normally have a two-year waiting list have had two thirds of their customers bail.  Agencies have been hit especially hard. My suggestion – and where I’m actually putting my own money – is to reach out to the best of the best ; the quality and attention you’ll get right now will be a huge return on investment. Massive,” Mike added.

Early on in the coronavirus situation, Mike announced that certain marketers in need may be able to use SpyFu without cost, in “SpyFu is Free for Anyone Who Needs It.”

As Mike suggests, now may be a good time for reaching out in new ways, such as partnering with relevant influencers, as Lee Odden recently explored in “How Influence and SEO Can Drive Customer Experience.”

[bctt tweet=”“Reach out to the best of the best ; the quality and attention you’ll get right now will be a huge return on investment.” @mrspy” username=”toprank”]

4 — Majestic

@Majestic

Majestic Screenshot

Longtime industry mainstay Majestic’s platform offers abundant SEO back-link and link-building tools, rank and keyword data, metrics history, domain comparisons and a wide range of other useful information intelligence tools for marketers.

Making key adjustments to how we maneuver our business operations during the pandemic can go a long way towards our marketing and personal success, according to Majestic global brand ambassador Dixon Jones.

“Riding out this pandemic has many new challenges, but be thankful that you can work from home,” Dixon said.

“Feeling grateful for anything right now is a milestone! Do not exploit the situation, but at the same time, try not to give away the farm. Instead of contract cancellations, why not offer to pay back half of your retainer each month, within 48 hours of being paid, for the duration of the lock-down? This means you will not need to change any contracts since you are just giving the customer free money, but it tells the banks that both parties are a: Solvent enough to pay in the first place and b: Showing a willingness to continue business when things return to normal,” Dixon noted.

“Stem the immediate losses and reign in what expenses you can without cutting off your ability to run an organization. Cash is far more important than profit in the short term, but if you can, try to envisage what the ‘new normal’ will look like when this is all over and prepare for that. I expect there will be a lot fewer airlines, for example, and society may have been in lock-down long enough to have developed a new societal norm which probably means less face-to-face meetings altogether. That means that some sectors will stay shrunk, whilst others – perhaps virtual reality, or online gaming, health products, home-wares, plants and gardening may all be on the rise as we reassess life’s priorities,” Dixon added.

“On the personal front, that feeling of impending doom can often be mitigated by a cold shower every morning. I kid you not! Turning your shower to ice-cold for 30 seconds has several useful benefits, which I encourage you to look up,” Dixon concluded.

With fewer in-person meetings taking place both presently and — as Dixon mentioned — fewer also likely to be on tap in the future, the power of online collaboration tools has never been greater, as we’ve recently covered in several articles featuring our clients Slack, monday.com, and Sococo, including our senior content strategist Nick Nelson’s  “6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely,” and my own piece, “Remote Communication Opportunities For B2B Marketers.”

[bctt tweet=”“Riding out this pandemic has many new challenges, but be thankful that you can work from home.” @Dixon_Jones” username=”toprank”]

5 — Serpstat

@serpstat

Serpstat ScreenshotSerpstat features a powerful selection of SEO platform tools including keyword, competitor and content marketing research, search, advertising and back-link analytics, along with historical SERP and market share data and site audit utilities, among numerous other tools.

Cooperation and thinking outside the box can be beneficial during the challenges coronavirus presents to marketers, according to Serpstat brand and community manager Maria Sereda.

“The times are hard considering the pandemic, still there are ways you may try to stay afloat,” Maria said, specifically listing:

“If you’re an SEO specialist, cut your costs wherever you can, don’t be afraid to ask for discounts at least temporarily, starting from office rentals and finishing with services or tools you’re using. I mean it — apply to the companies and ask them directly which discounts they may offer to keep you as a client,” Maria suggested.

“Make discounts to your services to keep current customers, and offer win-win cooperation if you can exchange services. Closely monitor the situation, search for new opportunities to refocus your business, and offer services to offline companies to help them switch to online mode. Playing out of the box will help you scale new heights,” Maria added.

Thinking outside the box comes in many forms for digital marketers, as I explored in “Content Marveling: Wonder and Astonishment in Marketing” and “Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing.”

[bctt tweet=”“The times are hard considering the pandemic, still there are ways you may try to stay afloat. Playing out of the box will help you scale new heights.” @Maria_discovery” username=”toprank”]

6 — SEMrush

@semrush

SEMrush ScreenshotSEMrush includes a feature-rich set of SEO platform tools for marketers including extensive online visibility data, market analysis and keyword research utilities, brand and back-link auditing and monitoring, PPC keyword tools, along with an SEO writing assistant tool, among many other features.

Search engines have made changes during the pandemic that smart marketers will make note of, according to SEMrush head of global marketing Olga Andrienko.

“Google is adjusting their results to the change in online search behavior,” Olga said.

“Hobbies, literature, pets and education are among the industries experiencing higher demand. If you’re in those industries, it’s time to create content for most popular queries (free tools: Google auto-suggest and Answer The Public). Also, ads are cheaper now. If you’re in the niche that hasn’t come to a halt, it’s a great time to invest in ads. Try both search and social media. Social media ads are very cheap, audience attention is higher, and competition is lower,” Olga added.

“Third, advice for industries like travel who have suffered the most: Now it’s time to create content to ensure you’re ready for the next season. Analyze your website and your rankings, check the health of your website, and update old content. People will travel again, and you want to be their first choice,” Olga suggested.

“We know how difficult and stressful this time is for every nation,” Olga recently wrote on the firm’s blog in “Coronavirus Economic Impact: Market Winners and Losers of COVID-19.”

“Once we move past this crisis and get everyone well, we have to support one another and focus on repairing the impact on businesses worldwide,” Olga added.

[bctt tweet=”“If you’re in the niche that hasn’t come to a halt, it’s a great time to invest in ads. Try both search and social media.” @Olgandrienko” username=”toprank”]

7 — Ahrefs

@ahrefs

Ahrefs ScreenshotAhrefs provides a robust and growing collection of SEO tools for building search traffic and conducting competitor research and monitoring, plus utilities for rank-tracking, site audits, keyword and page-speed analysis, content exploration, and a slew of other marketing tools.

“Stagnation is your worst enemy — you need to stay occupied,” Nick Churick, marketing communications manager at Ahrefs, said.

“Use this time for self-development. If you’re good at SEO, learn PPC and SMM. If you’ve never started a website personally, try launching one. If you’re a link builder, master keyword research. Learn the theory of lead generation and conversion, master new tools, and dig into automations,” Nick suggested.

“So many premium courses and educational materials are being given away for free now. Take our own ‘Blogging for Business’ course, for example. Also, don’t forget to workout at home to compensate for the lack of movement. And when we’re finally through the pandemic, you will have the edge over many other online marketers,” Nick added.

As Nick mentioned, during the pandemic the firm has opened up access to some of its Ahrefs Academy online courses, including a “Blogging for Business” collection of 10 tutorials from chief marketing officer Tim Soulo.

8 — inLinks

@InLinksNet

inLinks Screenshot

Semantic SEO platform inLinks provides a fascinating array of content optimization tools along with search engine result page (SERP) analysis, user intent information, internal linking optimization, schema automation and markup, among numerous other features.

The firm’s chief executive is previously-mentioned Dixon Jones, who has been a leader in the search marketing industry since the 1990s. Dixon was recently interviewed by Barry Schwartz for Search Engine Roundtable in “Vlog #48: Dixon Jones – SEO Legend Mastering Links Tools & Now Semantic Tools.”

9 — Searchmetrics

@Searchmetrics

Searchmetrics ScreenshotSearchmetrics offers an extensive selection of SEO tools for digital marketers including features for on-demand search performance and market research, competitive search tracking, plus website auditing and internal link validation tools, among a variety of other powerful utilities.

The pandemic will bring with it new future business models, however marketers should focus primarily on the present challenges, according to Searchmetrics founder and chief innovation officer Marcus Tober.

“In crisis moments like this it is important to focus on what’s important right now and what’s important when the crisis is over,” Marcus shared.

“For companies that did a good job in SEO before, they see SEO paying off more than ever when they have to cut marketing budgets. But still, there might be a good chance to win customers with low and attractive CPAs due to less advertisers. That might not be obvious, but is a chance to use the less competitive market right now,” Marcus added.

“SEO should also be a focus, because when demand rises and advertising costs increase again, starting SEO is too late. As we all know, SEO takes time and patience, and engagement from multiple departments in companies.  It might even now be a great opportunity to work on technical stories or content where time for this was too precious before. In the long-run, online marketing will be strengthened from the crisis as companies need to invest more in online as risk management and the potential behavioral shift in how people seek and do business. We definitely will see new business models coming up, all enabled by the crisis,” Marcus said.

Company chief executive Jordan Koene recently sat down for a podcast exploring how to manage SEO in times of crisis.

“We’re going to have to reach out to one another in different ways to educate, inform, and communicate about what is happening in search and how things are unfolding,” Jordan said during the podcast, adding “And I think that’s something that we just should be really thoughtful of and mindful of as this new world order takes place.”

[bctt tweet=”“SEO should also be a focus, because when demand rises and advertising costs increase again, starting SEO is too late.” @marcustober” username=”toprank”]

Expand Your B2B Marketing SEO Platform Universe

via GIPHY

Thanks to the advanced data insight and SEO features provided by Serpstat, SEMrush, Ahrefs, Moz, SpyFu, WooRank, Majestic, inLinks, Searchmetrics and others, search strategy doesn’t have to be rocket science, even when running extremely complex research reports.

As B2B marketers operating during a pandemic, we hope you’ll take to heart the helpful insight some of the leaders at our featured platforms have kindly taken the time to share with us, and that you’ll keep them in mind when developing your own campaigns and data strategies.

Finally, to further your SEO marketing toolkit, here are four additional articles we’ve published that feature the SEO platforms we’ve examined:

The post Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms appeared first on Online Marketing Blog – TopRank®.

Website Build Checklist: Webdevs Put It All Together

At last, the SOW is signed. You’ve got the blueprint for a winning website design strategy backed by a great proposal and pitch, and now it’s time to build. But where do you start? Whether this is a new site from the ground up or an overhaul of an existing web presence, there are a lot of components that make up a website build. The first and most important step is for teams to break out of their silos, audit, and sign off at all major phases, and keep everything well-documented. This ensures that each stakeholder’s needs are carefully integrated into the design, and avoids plans getting lost.

And let’s be honest, website builds are big projects that can take anywhere from three months to a year. Or more. There is bound to be staffing turnover, both on client and agency teams. Keeping a checklist of all the major components will go a long way in training new team members and keeping the project on time (and on budget).

Before I dive into the checklist, let’s address a common misconception with site builds. Many times they are labeled as a website redesign, but these terms are not interchangeable. This can be very misleading and downplay the effort required. A redesign implies that only the outer layer is changing, leaving all the “guts” the same. Unless the site is only re-skinned, leaving all content types, database structure, etc. as is, it is a website build. Even creating a new theme in WordPress should be considered a build. Alright. Now that we’ve got that out of the way, let’s jump in.

Sitemap

One of the most essential initial documents you need for a website build is the sitemap. A website sitemap should include all URLs—both existing and new—involved in the website build project. And if a new URL structure is being defined, it should be outlined as well. The sitemap will give the development team early insights about the content types required and the amount of restructuring and potential refactoring, especially if this build is a migration to upgrade from a previous build.

portent.com example sitemap
Example sitemap for portent.com (click to enlarge)

Content Strategy That Informs Wireframes

Most builds I have been part of were not only addressing the look and feel of the site, but certainly the content as well. Whether the goal is becoming more concise, targeting keywords that drive the business, capturing a new audience, or delivering a different tone, a plan needs to be laid out that considers how the content and framework and the site will work together. Your content team should work hand in hand with UX/design in shaping the most prominent components on the new site.

Some examples of their strategy may be:

  • Audit to discover content to rewrite, redirect, or sunset
  • Creation of new hub page(s) and associated copy
  • Rewriting service pages
  • Character limits on hero and call-to-action copy
  • Descriptive text on call-to-action buttons

Wireframes That Inform Design and Development

The wireframesWireframes are the most important documents for any website build. They are the blueprints of a website in the same way an architect’s blueprints are for a building, and thus should be scoured over and scrutinized—by all of the departments involved in the project.

Partial sample wireframe
Partial sample wireframe

Wireframes need to be very detailed and communicate the structure of the site. The entire site. Seriously, all of it. Way too many times, developers are handed wireframes that are incomplete and confusing, only generating more questions than answers. If not executed properly, the stage will be set for feature creep, pushed deadlines, resource shortages, and general anguish.

As a result of many years in web development and countless site builds, the Portent development team has established the following requirements when creating wireframes.

Universal requirements

    • Define the header level for every header (H1, H2, H3, etc.)
    • Define image aspect ratios for every image placeholder
    • No color. Use white, black, and shades of gray. Avoid high contrast
  • Consideration of critical path for every template
  • Avoid actual content
  • Create mobile, tablet, and desktop breakpoint wireframes for every template and/or component

A Wireframe for every unique template

A wireframe should be drafted for every single unique template on the site. There should be cohesion between templates that use like components. Here are a handful of possible wireframe templates a site build would need, and don’t forget there should be a wireframe for each project-defined breakpoint (as mentioned above)!

  • Homepage
  • Service page
  • Product hub
  • Product page
  • General/default page (about, careers, privacy, etc.)
  • Blog hub
  • Blog post/single
  • Blog category (if different than a hub)

Navigation Wireframes

The navigation of web sites is a small application itself. With everything going mobile-first and all the various devices and screen sizes, there is a multitude of components involved with navigation. As such, the wireframes should cover all cases, including:

  • Top of the page (default)
  • Below the fold (sticky navigation)
  • Mobile/tablet menu opening
  • Second and/or third level opening (if applicable)
  • Scroll up sticky (if applicable)
  • Search form view/hide

Form Wireframes

Every site build is bound to have forms. It’s one of the most important lead capturing goals, which is probably pretty obvious. If the plan is to use embedded CRO forms (i.e., Pardot, HubSpot, etc.), you won’t need these.

  • Validation errors
  • Successful submission
  • Pagination (if applicable)

Explain the Wireframe Elements

Components and functional pieces should have short briefs written to describe their purpose, and best use. Any requirements or rules should be communicated in this step. It is also helpful to document any areas of design ease or lack thereof (i.e., large variable heights or widths, flexible percentage-based placements such as “the logo comes down into the box 10% of the height”).

Recommendations

While these aren’t necessarily requirements of the wireframes, the following are strongly recommended guidelines.

Build and deliver the mobile wireframes first. A breakpoint starved of width based real estate but infinite height is as difficult to plan as it is vital. So do it first and spread out from there.

Plan image placements using aspect ratios. Aspect ratios can have different sizes while maintaining their shape, which helps provide a consistent experience across devices with varying width and height. Try to use the same aspect ratio for as many image placements as possible. This makes sourcing images easier and their appearance more consistent across screens. Examples of standard media aspect ratios for photographs, tablet screens, and HD content are 1:1, 3:2, 4:3, and 16:9.

Finalizing Wireframes

The project schedule must be set to allow for all involved teams, especially development, to give critical feedback and apply adjustments. It’s crucial for clients to understand the importance of wireframes and treat their review accordingly. All requirement solutions should be present and signed off on.

Designs that Inform Development

Website designs should follow the wireframes exactly, to a “T”. They are the skin on the scaffolding. When designs are ready to be signed off on, there should be no surprises in terms of structure and functionality. Nothing new should be introduced that isn’t already reflected in the wireframes.

There are many different approaches to handling website designs. Portent typically prefers a component-based design system. In other words, individual components are designed thus that when put together, construct layouts. An alternative approach is individual page comps, where one-off templates are constructed without deliberate reuse of elements. We have found this approach has more margin for error and confusion. For more information on component-based designs, refer to Brad Frost’s Atomic Design theory.

We won’t go over the fine details of Portent’s philosophies on design in this post, as that is an entire topic itself, but here are some general guidelines the development team prefers:

  • Component-based design system–fonts, brand colors, header styles, button styles, etc. — laid out separately and concisely
  • All designs adhere to styling rules with colors, typefaces, and font weights. The goal should be zero edge cases.
  • Decide on all baseline HTML element styles before building components and pages. The styling can be flexible as the design evolves, but needs to remain consistent. Example of HTML elements:
    • H1 – H6
    • Strong
    • Em
    • Block Quote
    • Quote
    • Links (hover, focus, active, visited, default)
    • Buttons (form submission, application actions)
    • Select fields
    • Radio buttons
    • Checkboxes
    • Captions
    • Paragraphs
  • Component layouts in three formats: ideal, too little content, too much content
  • Real examples of components with approved copy

Like the wireframing phase, the project schedule must be set to allow for all teams, internal and external, to give feedback.

Analytics Implementation Plan

The analytics team should have a plan formalized well in advance of the development stage of a website build. While some analytics tasks for the project may be handled with third-party resources, there will surely be some that require resources from your development team. Formalize those requests early on so developers can plan for them.

Here are some common analytics requests for website builds:

  • Google Tag Manager installation
  • Third-party analytics installation
  • CRO integration
  • Closed-loop integration
  • Custom form tracking events
  • Other marketing funnel/event tracking

SEO Implementation Plan

Same as the analytics team, the SEO team should deliver its plan to development well in advance. Here are common SEO requirements for website builds:

  • 301 redirect map
  • Schema markup requirements
  • URL structure requirements
  • robots.txt definitions

Putting it All Together

By the time your website build project reaches the development phase, months have gone by and internal teams have drafted and executed on plans which were dependencies for other phases. It is up to the development team to glue it all together into a tangible website.

Any delays in the schedule will directly impact the development team if they are not accounted for. Additionally, any project components that are incomplete or forgotten will rear their heads. There are bound to be surprises, but minimizing the quantity and, more importantly, the severity of them is key. That is why all the planning and the checklists and the scrutinizing of those checklists is so important. There have been too many times in my career when, by the middle of the development phase, all sorts of issues are cropping up, from content not being ready to overlooked functionality. This puts an incredible amount of stress on a development team that doesn’t have the luxury to just throw more money and resources at it. It also sets the site launch to be pushed back, and quality of work to be impacted.

Use this checklist as a guideline. Build on it. Customize it on a per-project basis, but please use it. Anything that helps out the development phase of a project is a winning strategy, because no one is finishing a week or more in advance of the original launch date. Your development team will keep their sanity with 40 hour work weeks for the duration of the development phase, rather than working 50-60 hours per week stretching themselves thin while trying to pry answers out of other teams. Or stakeholders. Or both.

So use this checklist. Your web developers, project manager, and internal stakeholders will love it.

Let’s try and keep some sanity here.

The post Website Build Checklist: Webdevs Put It All Together appeared first on Portent.

Customers Still Need You: Here’s How to Start Your Online Business Quickly

A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many retailers with brick and mortar locations are experiencing a steep decline in foot traffic (and some are even temporarily closing up shop). Florists, restaurants, breweries, hair salons—right now, all sorts of people are researching how to move their business online where possible.

But while getting into the ecommerce game may sound complicated or even a little bit intimidating, it’s actually never been easier or more profitable to sell your products online. Customers are actively looking for ways to support local businesses like yours during this period (and there are a whole lot of tools to help you reach ‘em). Some reports even say that ecommerce sales may double amid the COVID-19 pandemic and that we may be entering a transition to life online

So while it might feel like the only option is to close up shop for the unforeseeable future, there are things you can do today to keep your revenue up during lockdown. In this post, we’ll cover how you can adapt your business model for online shoppers (without necessarily having to open an entire online shop) and make your first sales with a quick online promotion via landing page.

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business.

The Good News: You Might Not Need to Build a Whole Online Store

Online Store Example from Allbirds.
An example of an online store. Putting a hefty one of these together can be somewhat overwhelming.

When most people think about starting an online business, they think about creating an entire digital storefront. This means category pages, product pages, filters, search bars, branding, a professional photoshoot—the works. (It’s stressing me out just thinking about it.) But before you get in touch with your web dev buddy from college, take a moment to reflect on whether you really need all of this. 

If you have a lot of product lines or items to sell generally, a classic online store is a terrific option for you (I’d recommend a good ol’ Shopify store for this). But for some shops with fewer product lines or inventory (or if you’re just looking to test the waters with your first online promotion), you might be able to get an offer out to your customers much faster with an ecommerce landing page outfitted with a form for processing simpler orders.

Online Stores vs. Ecommerce Landing Pages

Ecommerce Landing Page Example from Trade Coffee
An ecommerce landing page example from Trade Coffee. Click to see the whole thing.

Unlike a full online store, an ecommerce landing page is just a single, standalone page that focuses on getting visitors to make a purchase. There are no distractions for visitors (like pesky menu bars or links to other pages) and everything on the page is there for one purpose and one purpose only—to help make the sale.

You can use a landing page to get a really focused offer out quickly to your customers. The easiest way to do this is to set up a simple order form on your page and then charge customers in-person on delivery or pick-up. They’re fast to create with a drag-and-drop builder and you can easily customize your landing page to look just like the rest of your brand and website.

Heads up: if you want customers to be able to complete a transaction directly on your landing page, you’re still going to need a Shopify store or a similar ecommerce platform. Check out this post in the Unbounce Community on how to add a Shopify button to your landing page. It’s doable—but it does require a bit of a workaround.

So how do you know if you need an online store or a landing page? Here are a few of the key differences…

Online Stores
Ecommerce Landing Pages
Allow visitors to browse between many different products
Typically focus on a single offer, or a small selection of products
Are essentially the website for your business
Are often standalone and separate from your website (though they can live on your website’s same URL)
Include category pages, search bars, product pages, navigation links, etc.
Eliminate all distractions and keep the focus on making a sale
Feature a “Cart” system and a “Checkout” process
Can feature an order form (to charge customers in-person) or be integrated with an online shop (like Shopify) to include a “Cart” and “Checkout”
Often require custom code and a content management system (CMS)
Quick to create yourself (without coding) using a drag-and-drop builder

If you don’t need all the bells and whistles of an online shop and just want something simple so you can start getting orders faster—that’s when a landing page can make sense.

Here’s how you can get started this afternoon:

Step 1) Find the Right Offer for Your Online Business

To start, you’ll need to figure out which of your products or services make the most sense to offer online. This might be simple or complicated depending on the nature of your business. If you’re a clothing shop, for example, it’d be easy enough to set up a landing page for a popular sweatshirt you have in stock. But other business models might find it a bit trickier to adapt…

Let’s look at a few real-world examples of small businesses that are pivoting and offering different products or services right now:

  • Breweries – Got a best-selling brew? Many breweries are now offering beer delivery or pick-up services for their customers. You can easily set up an order form on a landing page similar to what Yellow Dog has done here and charge customers at the door. (BTW, I love their disclaimer: “It really is just like getting a pizza delivered but beer.”)
  • Hair Salons – Hair salons and hairdressers are using landing pages to sell specialty shampoos, conditioners, sprays, and gels customers can use at home. You could even set up a landing page to sell gift cards for future appointments similar to how Tony Shamas has done on their site.
  • Florists – Flower shops like Flower Factory are offering a “Launch Bouquet” to promote their new online ordering. There are lots of opportunities to create landing pages for other specialty bouquets and gift packages that you can deliver right to the doors of your customers. (Mother’s Day is just around the corner and paired with the right social ad, this could be a great first offer!)
  • Restaurants – Promote the fact that your restaurant is still open for takeout and delivery orders by setting up a landing page similar to what Meet on Main has done here. You can promote the landing page to customers using Instagram ads, and have it click-through to a menu order form or a delivery service website like Doordash or Uber Eats.

Consider what your customers would want to purchase from you online, and how you will deliver on any orders they place via your landing page form or cart. To get the best results, you may want to bundle a few of your best-selling products together or take advantage of upcoming holidays with promotions that you only need one page to pull off.

Doesn’t seem realistic for your business to offer anything right now? You may want to build a lead-generation landing page to collect customer email addresses instead. You can use the page to let folks know that you’re temporarily closed and ask them to enter their email address to get updates. This way, you’ll have a list of interested customers to reach out to when things get back to normal (or anytime you have a promotion or sale you want them to know about).

Step 2) Set Up Your Promotion on a Landing Page 

Next, let’s walk through the process of setting up a landing page. For this example, let’s say we’ve decided to create a sales landing page for a local flower shop. Rather than have customers come into the store we want them to be able to order a bouquet online.

With Unbounce, this is fairly straightforward. You can get started fast with one of our 100+ high-converting templates and customize the design using the drag-and-drop builder. No web developers, no graphic designers, no custom code—anyone can build a page using Unbounce. (Even someone like me, who a girlfriend once politely described as being “artistically challenged.”)

For our flower shop example, here’s a landing page I whipped up in about 20 minutes using the Produkto Template

An example of how to start online business using a template
An ecommerce landing page example I built quickly in Unbounce. Click to see the whole thing.

It’s simple, but it definitely gets the job done. And you can easily put together a landing page just like this for your business. Just make sure to include these important elements:

  • Your Branding – Showing customers familiar branding can help make your landing page feel more connected to the rest of your business. Try using the same logos, colors, and photos that you’re currently using on the rest of your website for this standalone page.
  • Real Photographs – A landing page without images seems a lil’ bit sketchy. Add photos from your business to show customers that you’re the real deal. Don’t have any photos? No worries—Unbounce gives you free access to 1,000,000+ stunning, professional-quality images on Unsplash directly inside the landing page builder. (Which means you won’t have to search for hours all over the internet for a non-cheesy stock photo.)
  • Customer Reviews – Clear, authentic social proof is always a landing page best practice. Online shoppers want to know that they can trust you, and that other people have had a good experience with your brand. Written or video testimonials on your landing page are a great way to close more sales.
  • “Buy Now” Buttons – If you want people to be able to order directly from your landing page, you’ll need to set up a Shopify account and add a “Buy Now” button to your page. Otherwise, you’ll need to have your buttons click-through to an order form.
  • A Mobile Version – With more people than ever using smartphones, you’ve got to make sure your landing page looks good on both desktop and mobile. In Unbounce, you can do this in just a few clicks.
  • No Distractions – Online shoppers get easily distracted. (And the internet is a very distracting place.) Keep your landing page focused on a limited number of offers (or ideally—just one), and you’ll have a higher chance of success. Take out anything unnecessary–including links to other pages on your website, social media, or related products.

For more tips on how to design a high-converting landing page, check out our 11 landing page best practices.

Once you’ve finished building, you’ll want to connect your landing page to your domain (so it matches your URL address). This can sound intimidating if you’re like me and don’t know the difference between a CNAME and a DNS—but really, the whole process usually takes less than 15 minutes. (Plus, our team has created some easy-to-follow, step-by-step instructions to help make it easy for you.)

After that, all you have to do is hit “Publish” in Unbounce to bring your landing page offer online.

Step 3) Share Your Landing Page with Customers

The final step is to share your landing page with customers. There are a few ways you can do this…

  • Social Media Posts – A lot of small businesses are finding social media platforms useful for communicating with customers during COVID-19. You can announce to customers that you’re still open for business and post a link to your landing page on Facebook, Twitter, Linkedin, or Instagram.
  • Link from Your Website – Set up a link to your landing page on your website homepage using a custom graphic, text on the page, or an Unbounce popup or sticky bar that gets visitors’ attention.
  • Emails – If you already have a list of customer email addresses, you can send out a link to your landing page.
  • Online Ads – To attract more people to your landing page, you can set up PPC ads (on Google) or social ads (on Facebook, Instagram, and Linkedin) that target your ideal audience.

The more you share your landing page, the higher chance of success you’ll have. Try experimenting with all of the methods above to see what works best for your business.

We’re Here to Help You Get Started

I know that this is a tough time for a lot of business owners, and you might still be wrapping your head around everything that’s going on right now. That’s completely normal. This is far from a “business as usual” moment, and you’ll need to decide what makes the most sense for your unique situation.

If you’d like to get started with building your first landing page, the Unbounce team is here to help. We can answer any questions you have about setting up your offer, and—if you’re in mission-critical services at this time, specifically healthcare, education, nonprofit, or governmentwe’d like to give you our essential plan for free.

In the meantime, you can find some inspiration and see what other brands are creating by checking out 27 jaw-dropping landing page examples in The Ultimate Ecommerce Landing Page Lookbook.

Top 15 Food and Recipe WordPress Themes for 2020

Looking for the best food and recipe WordPress themes. Here are some of the tasty-looking food themes for you to feast your eyes on. Themes designed and developed to showcase food recipes beautifully and professionally.

1)  Spices- Food & Recipe WordPress Theme

Spices – A Creative WordPress Theme for Food and Recipes

Spices is a pleasant WordPress food blog theme by Themesvillage that suits the needs of all food-related websites. It offers eye-catching, ready-made inner page designs that are ready to import in a mere click, making your work easier by just clicking. A responsive layout adapts to all the screens. This theme is fully compatible with the Gutenberg block editor. It offers a smooth dynamic content management experience. Recipe Schema is one of the notable features which enables your recipes to stand out of the food blog crowd and to bring more traffic to your website. It also allows translating your website into your local languages easily. The RTL language support enables translation into Arabic, Hebrew, Urdu, etc. You can also monetize your website and choose from different variants of eye-catching ad layouts. Spices is also compatible with the popular Guteblock plugin which is a new block collection plugin taking your Gutenberg experience to a whole new level.

2) Jevelin- WordPress Food and Restaurant Theme

Jevelin food restaurant WordPress theme

Jevelin is a dynamic and contemporary WordPress food and restaurant theme. It has been designed in an immensely flexible way including different template pages and demo websites that can be deployed with a single click. Food bloggers, foodies, professional food critics, and related bloggers find this theme very useful as it has essential customization capabilities. Social media sharing features built right into the theme so your content can quickly spread and get viral through all the major players in social media with utter ease.

3) Ranna – WordPress Theme for Food Blogs

Ranna food WordPress theme

An enticing best WordPress theme for food blogs and for the people who are passionate about cooking tasty dishes but have no experience in coding. A remarkably simplistic and impactful theme for your blog. Users can also tweak the default settings with the drag and drop builder. Different recipe pages, header and footer styles, custom Elementor addons, a full-blown recipe submission layout, 100% responsive, compatible with web browsers, fast loading and optimized for SEO are the special features of this theme. It offers 2 homepage variations, 2 category pages, 2 recipe pages, 2 recipe archive pages, 2 recipe detail pages, and 3 post detail pages. The 3 header styles come with 10+ variations. You can choose from 5 footer variations.

4) Thatix- Food Recipe WordPress Theme

Thatix – Food Recipes Theme

Thatix is easy to customize food & recipe WordPress theme packed with tons of features such as Drag & Drop Page Builder, WPML support, Video support, SEO optimization and much more. With a responsive layout, this theme is compatible with any of the devices a user opts for. The theme comes with built-in support for drop-downs and mega menus. The front-end theme customizer helps you to change the look of the site and easily adjust the fonts.

5) Kale- Food and Recipe WordPress Theme

Kale

Kale is a free, clean, and simple recipe theme with a minimalist style. It features a traditional blog layout with all the elementary features. It includes a special front page showcasing featured posts and a large highlight post. To share recipes or fashion tips, run a lifestyle, parenting or cooking blog, Kale is a perfect theme choice. It also comes with built-in menus for displaying your social media presence, multiple blog feed layouts, text and image logo options, sidebar size options.

6) Cookely – WordPress Recipe Theme

Cookely

Cookely is simple, yet packed with complex features. It provides flexibility for organizing your recipes in a compact, functional and stylish layout. Cookely boasts a fluid, responsive layout, so your articles will display perfectly across mobile and tablet devices. Images and galleries scale seamlessly when resizing the browser window. No matter what the resolution or screen size, every detail of your website will look perfect and professional.

7) Talisa- Theme for Food Blogging Enthusiast

Talisa Food Recipes WordPress-theme

Another stunning food theme for WordPress bloggers designed in a modern style so would fit a professional chef, or for a food blogging enthusiast. Amazing design with a natural feel. Outline recipe ingredients, define cooking instructions and include image galleries that show the cooking process or final result. This theme invites your visitors to share their favorite recipes. This will help your website to get Google rewards as your site will have interesting and juicy content with the content frequency which is one of the major ranking factors for your website.

8) Soledad- WordPress Food Blog Theme

Soledad clean food blog WordPress theme

Soledad is a clean and moderate WordPress food blog and magazine site theme. It’s an altogether wonderful, comprehensive and incredible site-building solution for seasonal and inexperienced webmasters. Soledad packs a serious punch in the engine, with a huge 250 reasonably unique homepage website demos, 100 blog and slider blends for you to browse, and more than 250 customization alternatives you can tinker with as you set up your optimal, dream site very quickly, Soledad incorporates a slew of impressive blog functionality and highlights, that can enormously grow the usefulness of your blog.

9) Gillion- WordPress Theme For Food Magazines

gillion food blog website template

Gillion is a WordPress theme for food magazines and web journals, or simply for composing stories. It has numerous customizations and accompanies 7 demos. Gillion is made with SEO and speed improvement and a well-designed admin panel. Pages are quick to stack, the design is responsive and coding is pointless. You will get a cool header, boundless hues, and a top bar! Gillion has huge support from Google Analytics and its trained team.

10) Organici- Recipe Website Theme WordPress

organici organic food store wordpress theme

Organici is an interesting and responsive WordPress food store and bakery website theme. With six diverse landing page variations intended to cover a scope of tones and visual dialects, you will consistently find the correct demo to outline your site’s plan and purpose. Furthermore, with adaptable theme settings promptly accessible for customization, making Organici websites one of a kind, and entirely branded is simpler than ever before. Organici packs an abundance of highlights explicitly intended to improve the navigational end-user experience for your natural organic food business from adaptable special Boxes to offer depictions as definite and concentrated as you wish, or the shrewdly incorporated WooCommerce plugin suite, which includes a layer of business functionality to your website that permits you to legitimately advertise your products.

11)  Foodica-  Food and Recipe WordPress Theme

Foodica

Foodica is a beautiful magazine style WordPress theme for food blogs. It features a modern design and comes in 6 color schemes to choose from. It includes easy to use short codes to add recipe ingredients into your articles. It includes dedicated sections to display ad zones and banners to make money online. It includes a simple theme options panel and full live customization support.

12) MagPlus – A Responsive Food Blog Theme

Magplus Food Blogging Theme

MagPlus is a responsive WordPress blog and magazine website theme.  The theme is flexible and customizable  Food bloggers, food and wine magazines, food critics and more love MagPlus. Having advanced widgets and sleek media management, MagPlus always looks sharp and clean. Efficient coding makes MagPlus cross-compatible with all devices and browsers.With top notch SEO enhancements you can reach broader and global audience.

13) Jannah – Food & Recipe WordPress ThemeJannah food recipes WordPress blog theme

Jannah is a flexible WordPress theme. A food blog needs high collaboration with the readers. Jannah is responsive and retina ready to guarantee the adaptation to the users’ device. Additionally, AMP-compatibility ensures your content is mobile optimized. Yoast Plugin support gets more visitors from the search engine. The bbPress gives you the possibility to create and moderate discussions in a simple manner. Mobile navigation helps your website to show up. BuddyPress and built-in custom widgets are the most relevant features for food blogs. Jannah has a series of ready-to-go custom widgets that show Facebook fans or Twitter followers. Social widgets show subscribers, Instagram or SoundCloud.

14) Dannys Restaurant- Food and Recipe WordPress Theme

dannys-restaurant-wordpress-theme

A user-friendly food and recipe WordPress theme designed with responsiveness, documentation and numerous demos. Using the Bootstrap framework and 100+ customizing elements it features live changes on the front end and a smart loader. This theme comes with unlimited colors and PSD files keeping clients perspective in mind while aiming to ease up the user’s burden. Set up beautiful photo galleries and show your stuff. Danny’s restaurant has an online reservation and order to be set.

15) Food Recipes – Fully Responsive WordPress Food Theme

food-recipes-classic-directory-theme

Food Recipes is a fully responsive Food and Recipe WordPress Theme for building a perfect recipe related website. The Food Recipe WordPress theme makes it very easy to share cooking knowledge with complete information and video support. The theme offers recipes listing pages with nice layout and pagination. This beautifully designed, the feature-rich theme is perfect for all professional chefs, cooking experts and enthusiasts. Showcase your delicacies using the carousel in the image gallery that offers a wider content area. Above all, there are 10 Custom Widgets to facilitate user and the package include child theme.

 

Now it’s time to choose one from these and start sharing your recipes. Let the world know about your special culinary expertise inside you.

 

 

 

 

 

 

 

 

The post Top 15 Food and Recipe WordPress Themes for 2020 appeared first on Sweans Technologies.

How technology and digital content connect us in our new remote-first reality

Just because we’re physically separated for the sake of public health doesn’t mean that we can’t join together and unite using digital channels.

Active Social Media Listening: Tips for a New Era of COVID-19

Active social media listening

Active social media listening

If you want to have a good business meeting, you want all the participants to actively listen. This requires participants go beyond hearing, and engage and analyze to form an actionable plan. It’s the same with social media listening. It requires marketers to move beyond monitoring to analyzing the full situation, which can often be a moving target.

Social media listening is an important first step when starting a new campaign or addressing a situation. When the current situation is heightened with a national emergency, marketers need to key in on their audience at a new level.

COVID-19 has changed the lives of folks around the world, including their social media habits. Facebook reports messaging increased more than 50% in March. According to Twitter, COVID-19 related Tweets are being shared every 45 milliseconds and #coronavirus is now the second most used hashtag of 2020.

In this fast changing environment marketers need to stay updated. The context of what is in the news and how it is playing on social media can directly impact your messaging from day to day. Let’s explore what social listening is, what you need to know to do it effectively, and how it can help you in this time of crisis.

What Is Social Media Listening?

Most organizations do some level of social media monitoring, where they keep track of who is mentioning the brand. But listening moves a step further, reviewing specific keywords, topics, competitors, or industries. Then, that information is analyzed and reviewed for actionable insights. So, it’s a two-part program:  monitoring and analysis. The analysis allows you to understand your audience better and prepare or adjust your strategy.

The Basics of Social Listening

Monitoring and listening both happen with the assistance of social listening tools or software that aggregate multiple pieces of information into one, easy to use dashboard. When setting up your social listening dashboard, think about these key areas of focus:

  • Brand reputation
    • Brand names
    • Key stakeholders
  • Competitors
  • Relevant topics
    • Industry key terms

Fine Tune Your Social Listening Data

Monitoring competitors and industry key terms may be hard for some brands to understand when it comes to relevance. This is where advanced searches and the analysis tools will help you gain context and see changes in the market. The easiest way to set-up an advanced search is to use Boolean operators in your listening tool.

“For example, find all mentions of the overarching pandemic (e.g. “covid19 OR “covid 19” OR coronavirus OR “corona virus” OR pandemic) and then use qualifying search terms, so that the results must also include words that are specifically relevant to your business,” says Lance Concannon at Meltwater Social.

There is a lot of data to be had. Consider if you are collecting up all the content and data you really want, or is there some content throwing off your insights. “The first thing to do is manually check what you’ve collected. You don’t need to look at every single datapoint, but if something’s gone wrong you’ll be able to spot it,” points out Joshua Boyd at Brandwatch.

How to Approach Social Listening in Times of Crisis

Businesses need marketers to continue to keep the business moving forward, but we do not want to come off as tone-deaf. This is where understanding your social audience is key. Monitoring rapidly developing changes in the environment and messages, will help you share appropriate messages and content.

Social listening tools move beyond the top level of monitoring and help hone your strategy with deeper insights into the sentiment, regional differences, and understanding of the conversation.

“By keeping a finger on the pulse of the conversation and applying those insights to your approach, your brand can be a considerate, organic and valuable contributor to the conversation.” says Kristin Johnson at SproutSocial.

Add a New Dashboard

During this crisis time, there might be topics, questions and concerns outside of your normal searches.

“Think about the important stakeholder groups – employees, customers, partners – and what their specific concerns might be about how COVID-19 might impact your business. Employees will obviously be worried about their jobs, and what they should do during this time. Customers will want to know if you’re still able to provide the products and services they need, and might also have questions about customer support/service during the pandemic. Partners will have concerns around their ongoing relationship with your business,” says Lance Concannon.

[bctt tweet=”“Think about the important stakeholder groups – employees, customers, partners – and what their specific concerns might be about how COVID-19 might impact your business.” @concannon” username=”toprank”]

You may find your current dashboards are not providing you the insight you need to follow the conversation around all the COVID-19 related posts. It might be time to contact your listening program customer service and set up specific dashboards related to the epidemic.

In a recent email from Sprinklr’s Ragy Thomas, he shared that there are a number of ways the company is working to help customers through challenges related to COVID-19.

Sprinklr is helping customers who are already using Sprinklr’s Research product to create a COVID-19 listening dashboard that highlights where a brand is being mentioned across social media channels, blogs and news sites in association with COVID-19. Most importantly, the dashboard alerts brands of a potential crisis using Sprinklr Smart Alerts. Plus, Sprinklr is helping clients create presentations with live visualizations of COVID-19 listening data that can be shared with internal teams.

“Consider listening for changes in customer sentiment and behavior. Because the crisis may amplify distrust of brands”, says Laura Starita writing for Gartner. She suggests setting a voice of the customer (VoC) and listening for shifts and new references to the virus.

Evaluate and Implement

Once your monitoring is set up, you can move to the evaluation phase. Hootsuite suggests asking these key questions.

  • How are other, similar organizations responding to the emergency? And how are their customers responding to their response?
  • Do you need to craft content around your relief efforts, or new operational policies?
  • Does your customer service team need to ramp up fast?

As you review your content, consider further filtering by demographics. The current crisis is global, and you may be addressing an audience in a particular region. Keep in mind each region may be dealing with a different stage of the crisis.

Don’t Just Hear Your Audience, Listen to Them

Don’t stop there. Listening is an ongoing team effort. The learnings you find now, will help you deal with the next marketing challenge.

For more help marketing during a pandemic, see Lee Odden’s post on understanding how to use SEO to surface key topics.

The post Active Social Media Listening: Tips for a New Era of COVID-19 appeared first on Online Marketing Blog – TopRank®.

14 Benefits & Advantages of JavaScript in 2020

advantages of javascript

Every single day, new people are gaining access to the internet, a new business is coming online, and believe it or not, someone is making their first Facebook account. And so it is safe to assume that web development isn’t a profession that is going to get extinct soon.

However, this does beg one question – Is Javascript relevant in 2020?  Well, long story short – yes! 

Related: Most Popular Javascript Frameworks

95% of all the popular web pages on the World Wide Web use JavaScript in one form or the other. And there is a good reason for this also. For the purpose of this read, we will be going through some of the TOP Advantages of JavaScript. But first:

A Brief Overview of JavaScript

As mentioned, nearly all websites employ HTML, CSS, and JavaScript as its primary building blocks. HTML handles the structure of the website whereas CSS takes care of the designing part. But the site is still static! JavaScript is the soul of the website which breathes life into it.

JavaScript is primarily a frontend web development language that was built as a gap between Java and Scripting Languages. However, it is not related to technical standpoints to the traditional Java Programming language. It is used to make a web page much more interactive and engaging, which results in better user engagement. In fact, without JavaScript, creating an interactive experience for your users can be quite tricky and challenging.

And even though CMS like WordPress and Joomla are making website creation much simpler for people setting up a blog, it still can’t substitute all the amazing things one can achieve with proper JavaScript know-how.

So without further ado, here are some of the Top Advantages of JavaScript in 2020:

Javascript Is Trusted

Your users may not know the first thing about programming or coding, but they know that Javascript is everywhere. All your users have seen the Java logo and used their products at some point. Plus, your users know that Java works well in all situations. You do not need to convince people that your site has been built well when you can show them that you are using Java.

You also must remember that your staff gets a break when they are using Java. This is a very simple system to learn, and it is especially simple for someone who works in coding every day. When you tell your staff that you are using Javascript to handle the majority of your programming, they will thank you for all the headaches that you have prevented. Plus, this means that you can participate in the build even if you are only a business manager. You can learn how Javascript works so that you can talk to your staff about the work they are doing. You do not need to be an expert.

JavaScript Works on the Client-Side

While using a website, when you intend on doing some interaction, say clicking on a button, you are sending a request to the server which gets processed, and in return, you get a response. If you link on a link inside an article in Wikipedia, the page will load, and you will be taken to a new Article/Read.

However, you must have also noticed that when you post a status update on Facebook, the entire page doesn’t load again. Or when you are filling up a form, you are sometimes immediately notified of some errors you have typed. All this is possible thanks to JavaScript.

JavaScript code snippets don’t require to be sent to the server side for being processed. This saves the load on the server side. The JavaScript codes in a website get processed using the resources on the user’s system.

Thanks to this server side processing, all the above-mentioned functionalities are possible. Furthermore, it makes the rendering of animations and similar behaviors much less time consuming and a smoother experience.

JavaScript is Platform Independent

Any  JavaScript-enabled browser, which most browsers are, can easily understand and interpret JavaScript code. It is a free technology and doesn’t require you to go through any installation or configuration procedure. Just open your browser and you can start editing different areas of a webpage.

JavaScript is Easy to Learn

javascript advantages and benefits

As mentioned, one of the things that threaten the careers of web developers are platforms such as WordPress and Joomla. However, we also stated that these platforms aren’t nearly as capable of overthrowing the necessity of web developers. In fact, all these new CMS have many limitations for which big companies are still hesitant to go on board with them.

So if you want a bridge between learning web developments along with ease of use, then JavaScript is your guy. It doesn’t take much time to understand how the language works, and how to use it to make useful dynamic events for a website. It has a very intuitive syntax which is quick to learn and hard to forget.

Now, we admit, learning is a never-ending process. However, there is still a degree of simplicity, and JavaScript is way below Rocket Science. Anybody, without any prior knowledge of computers, can start learning JavaScript and won’t many concepts that they can’t get their heads around. 

We recommend checking out coding challenge websites where you can learn and practise your coding skills. What’s more, you can even find programming jobs there.

JavaScript has Powerful Frameworks

There is a laundry list of powerful frameworks built around JavaScript which boasts ready to use codes. All such codes are easy to understand as well as debug. Furthermore, depending on the framework in question, you will get access to plenty more features that will increase your productivity ten folds.

So if you are a guy who knows what he is doing, rest assured, there are plenty tools on the market to get your work done easily and most important – quickly.

JavaScript Codes are Triggered as per User Activity

JavaScript is an Event-Based Programming Language. This means different code segments are executed in response to a user clicking a button or hovering a mouse.

So all the code doesn’t get initialized at the time of loading the website. This makes sure that your website’s load time isn’t hampered, all the while loading your site with rich features.

JavaScript Offers Procedural Programming Features

Even though the language is easy to learn, it does offers all the procedure based features that is the making of a popular and powerful programming language. With JavaScript , if you have options to create branches, loops, initiate conditional checking, and much more, which in turn will make your website so much more fun to use.

JavaScript Can Help Run Multiple Tasks at Once

In technical terms, this is called concurrency. With JavaScript , you get an event loop module which can run several different sets of instructions at the same time.

Suppose you are going through a website on your browser and you have activated a JavaScript event. The moment it is triggered, JavaScript runtime stores the information in the message queue. Now if a callback function is executed which contains the stored information then it will be executed again within the loop.

Hence, as you can see, there is the possibility to handle multiple operations with a single thread. This helps the programmers from not having to indulge in additional (or redundant) programming for all the different applications.

JavaScript can Extend the Functionalities of Websites you Visit

Self-help is the best help. You must have often run into a website where you wished for a certain feature to be present, but unluckily it wasn’t. You start asking yourself, oh why did the developer or the owner through this simple feature off their checklist? Should I write an email explaining my concerns? Should I search for an alternative website which might be my dream website?

With a little JavaScript know-how, such problems will never happen. All you need is a third-party add-on on your browser like Greasemonkey. This will allow you to input your own JavaScript snippets into a website you visited which will run on that webpage for your system. So much power huh?!

Building Multi-Functional Websites Require JavaScript

We mentioned this before many times that Content Management Systems such as WordPress is gaining popularity as a platform for code free website building. Typical drag and drop website builders, no matter how convenient, are nevertheless limited by some constraints, whereas JavaScript’s limit is only with its developer. And since a WordPress theme will most likely employ these website builders, they also suffer in terms of limitation to customizability.

It will not be possible to create an application based website without coding knows how, especially without JavaScript. This is why, if you or your client wants to have a website which is unique and boasts standout features and functionalities, JavaScript will be the best way to implement them.

JavaScript is Still Growing

By the way, if you have been thinking that JavaScript is dying, think again. Stuff like games, automated controllers, all have integrated JavaScript into its making. JS even finds some devotees in the field of robotics.

Furthermore, with the ever increasing mobile market, the mobile web development arena has seen a tremendous rise in need of interactivity which can only be received from JavaScript at this moment. Here are a few common necessities which you will be able to easily accomplish with some JS:

  • Creating interactive forms which detect mistakes in user input while a user is typing.
  • Create Search boxes that can respond to user queries in real time.
  • Create websites that constantly update with new information. A feature that you will find necessary for websites displaying stock prices, or scores of football games.
  • JavaScript offers one of the simplest means to add animations on a website.
  • And much more.

Javascript Helps You Cut Back On Overhead

Javascript will help you cut back on overhead significantly to the point where you do not need to spend as much time on each project. You are likely paying for hours and hours of work that can be cut out simply by using Javascript. This alone allows everyone in your office to work on projects because no one is confused. Plus, you do not need to hire outside help that costs more money, send more time checking over the coding, and spend more time trying to decide how you will implement all the design features you planned for.

Javascript is so simple that you will instantly see a change in your office workflow. Ask your staff how long it normally takes to complete a task, compare that with what happens when you use Javascript, and calculate your savings. If you save that much money every day, week, and month, you have recorded thousands or even tens of thousands of dollars of work.

Javascript skill is well paid

If you want to become web designer or web developer, javascript is a must skill! What’s great you will get paid very well. For example, in USA, javascript developer earns around 75 000 USD per year and you have senior experience you salary can go up to 110 000 USD per year.

Javascript advantages in conclusion

The best part of using Javascript is that you keep finding ways that it helps your business. You might have already invested heavily in Javascript because you read a top ten list, and all those things you read are true. However, you will also save a lot of money when you are using Javascript and free up your staff to get a lot more work done during the day. They will thank you, and your programming will improve with this simple change.

We hope now you understand why we still think JavaScript is still useful and has its share of advantages. Even in 2018, with comprehensive knowledge in JavaScript , you still can hope to land a job or start a stable freelancing career. There are plenty of online places where you can enroll yourself to learn the language.

Now if you are a JavaScript developer yourself, feel free to leave your take on the matter. Your fellow readers will love to see other benefits and advantages of the language, which we might have missed out from the list.


Author: Madan Pariyar, a digital marketing strategist helping clients to resolve their website woes. When not busy with all things, you may find me occasionally watching movies, traveling and spending time with my family.


We hope you’ve found great reasons why you should use javascript. In case you have any suggestions or feedback for Javascrpit advantages or benefits feel free to submit in the comment section below. We would love to hear from you.

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22 Best Organic WordPress Themes 2020

Origano - Organic WordPress Theme

 A professional collection of best organic WordPress themes of 2020. Suitable for healthy food & agricultural websites, blogs or marketplaces full of veggies.

You might be interested also in our collection of simple WP themes, with some amazing minimalistic designs!

We put this collection based on reviews and ratings from the most reputable digital marketplaces. We tried to put together variation of e-commerce, general, multi-purpose themes that fits various sub-niches of the organic industry.

THEGEM – Nature Shop Theme

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buttonTHEGEM is a famous multi-purpose WP theme that has appeared in few of our collections already. You can definitely count on it as one of the TOP on the market these days. Theme comes with a bunch of amazing demo variations and one of those is organic woocommerce theme which comes with very beautiful design and layout. On first sight, it might look just like a shop but you can also run your blog on and create amazing about us, contact or portfolio pages.

You can choose from a bunch of pre-designed header, menu, footer, blog page, blog post options/layouts and scale the best-looking design for your website within few clicks. Nature shop gives your visitors a great impression and converts them into customers/readers in a second. They can enjoy full functionality on any device, such as, smartphone, tablet, desktop or of course laptop. It comes with very light and colorful design which is great for building an organic or natural website.

THEGEM is built with conversion and SEO optimization in mind. It comes with clean code and the theme loads very fast on all devices. These are super important factors for conversion and high engagement. It’s ideal for beginners also because it includes detailed documentation and FREE support for 6 months. You extend support services later as well!

DIVI FARMERS – Organic Food WordPress Theme

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Divi Farmers is great pack for organic website theme you can create with DIVI WordPress theme which is one the most popular and pumped themes out there. Instead of starting from scratch, you can install pre-designed organic theme demo and start from there. You will save plenty of time.

It’s a professional solution to almost any kind of website which has its own page builder which allows you to build your pages without having any coding skills. Yes, you can build your website easily within a few hours.

DIVI offers amazing membership packages which include tons of resources, theme updates, and outstanding support.  Make sure you visit live demo and landing page of the theme to get familiar with all the features. If you’re just becoming a web designer, this is one of the best ways how to start your freelancing career!

Nutritia – Organic Theme

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Get your website in shape together with this bright and catchy template. If you are interested in creating a website for nutritionists, diet, and healthy food, you can fearlessly choose this amazing template. By the way, it is also possible to use this ready-made solution to present vegetarian recipes, promote services of the health coach, and showcase other niches connected with weight-loss.

What makes this template worth purchasing? To start with, we should talk about a fully-functional Visual Page Builder. It makes it possible to build lots of great page layouts without any efforts. In other words, you do not need to have coding skills in order to create something that looks unmatched. This ready-made solution is ultra-responsive which means that it is going to work smoothly on all types of devices. No matter what screen resolution it has, your content will not turn out to be something awful and boring. T

here are many pre-designed pages that you will find in the package. Among them, it is possible to name the following ones – about, FAQ, our team, appointment, testimonials, and many others. In order to showcase your projects in the best possible light, pay your attention to different types of the gallery. As an example, you can choose from regular, extended, and full-width ones. If you feel like sharing more information or some useful tips, feel free to take advantage of the blog functionality. Write engaging articles and extend a number of your visitors in several times. Do people have some additional questions? In this case, they just need to ask them by means of the user-friendly contact form. In general, if you are interested in taking your website related to organic food to a new level, you just cannot pass by this bold template. It will definitely make all your dreams come true.

Harvest WordPress Theme

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Harvest is one of the latest and most innovative and unique WordPress themes launched on TemplateMonster digital marketplace. This is a fully editable and feature-rich template that is best suited to be used for agriculture,
farming, and other websites representing different types of businesses and services. It includes advanced
Bootstrap functionality, making every design element and piece of content that is shared on its pages fully
adaptive to all screen sizes.

The theme is intended to be used for small to large-sized businesses. It will also
handle content-heavy web projects perfectly well. This is when a lazy load effect comes into play. The design
is clean and clear. If you want to add a touch of interactivity to the web page, then parallax scrolling
backgrounds and video content will help you achieve this goal perfectly well.

Harvest runs on Cherry Framework 4, which brings a number of smart Cherry options to the download package. Custom shortcodes, widgets, and extensions are included for streamlined theme customization. Moreover, it
includes a couple of premium plugins for free use. With the help of MotoPress Editor, you can modify the
pages without the need to tweak the source code. This template is also well-documented and offers expert
round-the-clock support. Grab Harvest WordPress Theme to enhance your online resource with an amazing
appearance and improved features.

Balloon –  Farm & Food Organic WP Themes

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Ballon is a professional WP theme for organic food or farm websites. It comes in 3 different versions which are 100% pre-designed for you, all you need is to import demo data. They can be easily customized and adjusted for your needs. No need for coding skills, everything can be changed or built with a cornerstone page builder which is very intuitive, user-friendly and therefore ideal for beginners.

Template is packed with other great plugins, such as, yith (compare, wihlist, quickview), woocommerce, contact form 7, essential grid, newsletter, and revolution slider. As you can see, woocommerce allows you to create fully-functional shop pages. All that can be done withing few clicks.

What else? Ballon theme has other interesting features, such as mega menu, parallax effect, SEO compatibility, custom CSS & JS, unlimited sidebars, child theme, and visual icon selection. If you’re new to WP, make sure you follow documentation or video tutorial. Keep your theme up to date with regular FREE updates and use support if needed. You will save plenty of time.

SEED – Organic WP Theme

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Seed is one of the latest organic WordPress themes on ThemeForest! It comes with various usability in the organic industry, such as shop, farm, food, coffee or cosmetics. You can setup eshop easily and sell your products or run catalog only!

Seed is a very clean and professional looking WordPress template which definitely deserves more attention and sales! The designer’s work which has been done on it is tremendous. Seed is fully responsive and compatible with most of the devices and browsers.

Great features is that you can run deal of the day with the countdown! With master slider you can create amazing looking slides and impress your visitors! Mega menu will help you to extend your menu and show off the complexity of your websites. You can run a blog with a different type of layouts and that’s definitely what you’ll need on your website! Seed comes with a bunch of premium plugins, such as visual composer, master slider, mega menu, ajax search pro, ajax loading. They all cost $111 and for you come for FREE with a template. Enjoy!

Origano – Food & Eco & Farm Organic Theme

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Origano is another impressive organic WordPress theme from TF marketplace. It comes with 4 main features, minimal design, clean typography, perfect SEO and great social engagement. These are definitely essential aspects of a successful online website/business in this industry. You can use origano for different types of projects, such as food blog, organic food shop, healthy blog, organic farm shop, organic bakery or anything other related to this topic. As you might assume theme is e-commerce ready.

Thanks to woocommerce plugin compatibility you’re able to create a fully-functional shop. Origano is very easy to build and comes with 1 click demo import, pre-designed homepage layouts, and visual composer! All these will help you get a website ready in a couple of days.

Origano comes also with other PRO features, such as PO composer, custom theme panel, shortcodes builder, translations, revolution & swiper slider, mobile device optimization, etc. There is detailed documentation included which will help you setup your website step by step. Regular updates can be really useful in the feature when it comes to fixing your website or adding some new features. Make sure you keep your website theme updated, for security reasons also. Visit live demo and get to know this amazing theme for your agricultural business.

Organiko – Farm & Food WP Theme

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Organiko is a fresh, responsive WordPress theme launched on Envato, well suited for business websites focusing on food and organic products. Its resourceful framework built on Bootstrap 4 helps provide a user-friendly interface for webmasters.  Setting up and importing demo layouts is as easy as a single click, so you can start building your business site immediately.

This WordPress theme is fully responsive, which allows the user to create websites that are optimized for different screen sizes, and by using the Redux Framework, users get even more responsive options for plugins and widgets. Organiko offers its users unlimited color schemes and font options, shortcodes, multiple homepages and header layouts, sliders, countdown timers, widgets, and more for streamlined customization. This WP theme is also now GDPR Ready, helping create a more compliant and timely website.

Upon purchase, users get an Organiko child theme, which allows them to customize their websites without jeopardizing the parent theme. Webmasters can choose either a boxed or full layout for their site – on a single page or all pages. The WP theme also uses the Twitter Bootstrap which automatically supports a range of shortcodes. For ease of use, the Visual Composer, Easy Bootstrap Shortcode and other plugins can be used to add visuals to your website easily. With the aid of shortcodes, even beginner webmasters can create effective websites with minimal CSS modifications.

This fully-editable theme allows easy adjustment on the footer from 1 to 4 columns. Users can also change fonts using the theme’s robust customizer, which supports 800+ Google fonts. To optimize the user experience, users can opt for a sticky header for more convenient navigation. Full support and documentation are available upon purchase.  Overall, this WP theme is a must-try. Its promising interface helps users create WordPress sites with enhanced ease of use without sacrificing user experience.

Organique – WP Theme For Organic Shop

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Organique is another organic WordPress theme with a professional design and layout. Template is best for e-commerce use, so-called healthy organic food shops. Best for local businesses which are planning to expand and cover online market as well. The template is fully responsive and retina ready! Ready to be loaded by any type of device or web browser.

Organique comes with its own intuitive page builder which can save you plenty of time while getting your layout done! Template package comes with FREE psd template layouts, detailed documentation, free support forum access, and regular theme updates. Author of the template offers customization service which is very unique within ThemeForest marketplace.

Template comes with very clean code and it’s been developed with SEO in mind. Feel free to jump on live demo and discover all the features by yourself. Crawling live demo is always good before purchasing theme because it give you almost real visitors experience of your future website. Time to go with your organic business online, build some professional online presence and rock some good sales.

Fresh Market – Organic WordPress Theme

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Fresh Market is organic WordPress theme with the purpose of selling groceries. It’s very professional and simple made for smooth visitor experience but on the other side for smooth backend experience as well.

Basically, the fresh market is typical e-commerce website with a shopping cart and all the other eshop necessities but what unique are organic products. They are professionally taken and photoshopped just for this purpose. That’s big part of the selling strategy. With a fresh market template, you can also run a blog and portfolio showcase. Pages, products and posts are SEO optimized and that’s great impulse for you organic visits from search engines.

It’s compatible with major internet browsers and mobile/tablet/desktop devices. Revolution slider (worth of $15) is included in the package as well. As a great valuable bonus author is adding FREE PSD files and professional & detailed documentation.

Healthy Farm | Food & Agriculture WordPress Theme

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Welcome to Healthy Farm, Professional Food / Farming / Agriculture WordPress Themes. Very clean, trendy and flexible design will make your products shine on your website.

Very advanced code of HTML5, CSS3, jQuery will keep your files & codes clean and organized. You can choose from 6 different homepage layouts, 2 menu styles, 2 footers styles, and 3 blog styles. Theme runs on great themerex framework and it contains shortcode & page builder and media content manager. If you running your farming business and selling or presenting your organic stuff online, this is your best choice!

Organic Life – Ecology & Environmental Theme

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Organic Life is top of organic WordPress themes on themeforest! It comes with very unique high-quality design with focus on organic products. The main purpose of the website is to introduce a healthy and natural lifestyle. You can use theme in different ways but it’s most suitable for blog or shop. With demo data and visual composer, you can build your basic layout and go live in less than an hour. How cool is that?

Organic Life theme comes with revolution slider and visual composer for FREE, which means that you only pay for template and premium extension comes for FREE. You can choose full width or boxed layout. You can translate your website to other languages very easily.

Agrofields Market – Organic WordPress Theme

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Agrofields is a popular organic WordPress theme for creating and promoting your market! It comes with great features, such as e-commerce integration, unlimited colors, custom WordPress admin, rich widget collection, shortcodes, and 2 slider plugins. The amazing design of the template will help you to sell your agriculture healthy products.

Organic Food – Responsive WordPress Theme

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Organic food is very professional WordPress theme for creating ORGANIC SHOPS, ORGANIC FARMS, ORGANIC FOOD SITES, and ORGANIC BLOGGING. It’s all about showing off your great agricultural experience and products. It’s full of amazing features you need for creating TOP niche website.

Organic Market – Friendly Ecommerce

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Do you need to sell your organic products online? This template is your best choice! Organic market comes with the lovely design & layout and professional features, such as responsivity, translations, layer slider, farm graphics, woocommerce, friendly support and much more…

Agriculture – All-in-One WooCommerce WP Theme

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Agriculture is organic WordPress theme with an outstanding design! Best for blog or shop about organic food, lifestyle and natural quality products. It very trendy looking and very popular on themeforest, definitely the best seller within its category.

Foodster – Organic Restaurant & Bar Theme

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Foodster is great WordPress theme for a restaurant or bar but design the “organic” way and suitable especially the places with healthy food and drinks. Presenting of your restaurant by showing of your best organic ingredients is great strategy for promotion. The website should definitely cover these things and show off the culture of the place.

CUISINIER – Food Blog WordPress Theme

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Cousiner is food blog WordPress themes about organic food, meals, and recipes. Best layout for sharing of your experience and a healthy lifestyle. Cousiner has a cool design with menu on the left side of page. Posting and blogging is very easy & friendly! Get your WordPress blog now it’s very easy to set up!

Organic Shop – Responsive WooCommerce Theme

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Probably the most popular WordPress themes with tons of great features and outstanding design! It’s definitely the king of organic WordPress themes on ThemeForest.

You can’t go wrong with 2500+ sales. If you are planning to start selling your thrifty organic, spa, beauty products, this is the template you are looking for. Click MORE INFO and see live demo and download info.

Organic Web Shop – A Responsive WooCommerce Theme

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Organic Web Shop is a great deal and organic store WordPress theme! Template comes with a cool plugin worth of $46 and other advanced features. There actually nothing you could miss in its package. 100% responsive, Multilingual options, woocommerce, free support forum, currency convertor, unlimited colors, extensive theme options, etc.

Organici – Organic Store WordPress theme

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Organici is a WordPress very specific theme dedicated to organic stores. Not just stores but anyone who presents or sell organic food, organic vegetables, and fruits, organic cacao or coffee will go along with Organici. Modern and juicy design with beautiful colors and jolly UI font catches your attention straight away.

First impression is very important and theme is impressive on first sight. Choose from 2 styles available, organic food or organic bakery. Select one of six home-page options and you are ready to go. Make it personal, express your visions with Live Theme Customizer. Easy as in a dream. Theme is woocommerce compatible and ready to be turned from just informative website to a fully functional nice and tidy online organic market. Easy to orientate layout of shop with great features like an integrated rating system or wish list. Organici is reliable, fast and SEO friendly compatible with most of SEO plugins out there.

Theme comes with slider revolution and visual composer (the best selling drag and drop page builder for WordPress platforms ever!). Theme is fully responsive and Retina ready. It fits to perfection to any screen size from big displays to hand-held devices.

It supports WPML allowing it to change to be multilingual and it supports the right to left languages which makes it even more flexible and versatile. Automatic updates for theme and plugins so you won’t waste any more time doing it manually. One-click is enough. If you have any problem or question just dig into detailed documentation or ask for help team of professionals waiting for your ticket to answer.

A Starter Theme – WP Canvas

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The last template of this awesome collection comes from the very new but successful creative marketplace creativemarket. This template has an amazing clean and light design suitable for a great organic WordPress blog website! You can present your products in the portfolio and share your amazing experience in your blog. It’s time to rock your online blog!

Thanks for reading & sharing!


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Social during a public health pandemic: Some tips, guidance and words of wisdom

There are numerous mistakes brands could potentially make with their social presence during this time.