Don’t Get Lost in the Numbers: Effectively Report on PPC Performance

Reporting on paid search performance is the single most impactful element of a PPC engagement between agency and client, even more so than performance. If you’re driving great results from your paid search campaigns and blowing past your client’s goals, what good is it…

20 cold email subject line examples that actually get responses

Here are 20 of the most effective cold email subject line examples to inspire your next campaign.

Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And…

The Lady Blogger’s Guide to Getting More Traffic from Google in 2020

What would happen to your blog if Pinterest shut down forever?  What if they suspended your account and there’s no way to recover it? The problem with social media is that you don’t own the platform. They have complete control over what (and if)…

UK SEO: United Kingdom Search Engines Marketers Should Know

Did you know that Google is the most popular search engine in the UK, with 93.1% of people using it to make online searches in December 2019? Reaching the right audience is very important for any business, and seeing how many customers use the…

How to Start a Photography Blog: A Step by Step Guide

There are already over 600 million blogs online. If you’re ready to join those ranks with a photography blog, now’s the time to do it.  Photography blogs help you promote your work. They may help you find photography jobs, and you can monetize the…

The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making…

Adding Contextual Utility to Reports Without Writing a Novel

Reporting can be a chore. Even with all the data automation in the world, to frame our results, we feel the need to write an executive summary and hope we touch on the why behind all the painstakingly-created charts and graphs. But sometimes, we…

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give…

6 types of branding services that can help any organization

Branding services can help position your messaging and strengthen your messaging, all to support your marketing efforts. Here are 6 key elements of the branding process, and how an agency can help.