The Influence of ABM in B2B Marketing: Top B2BMX Sessions & Speaker Insights

Influence ABM in B2B Marketing

Influence ABM in B2B Marketing
2020 marks the 8th year in a row that I’ve presented at the B2B Marketing Exchange. During that time there have been many changes: within the B2B marketing industry, the strategies and technologies driving performance and in the programming at B2B events like B2BMX.

ABM in particular has experienced a rise in the B2B marketing world and evidence of that momentum is evident in the session topics, martech vendors and attendees at this year’s B2BMX conference in Scottsdale, February 24-26.

According to research from Demand Gen Report, 50% of B2B companies have been implementing ABM programs for more than a year and that number will continue to rise. With growing popularity, increasing numbers of marketers are searching for ways to incorporate ABM into their B2B marketing mix.

Enthusiasm around ABM has reached B2BMX in the form of numerous sessions in the program dedicated to the practice. It’s easy to see why as B2BMX Content Director, Andrew Gaffney puts it:

“ABM has transformed B2B marketing at a foundational level and has helped usher in more contextual and relevant outreach across all mediums.” @agaffney

To get a handle on where ABM is going and what B2B marketers should be focusing on in 2020, I spoke with several B2BMX speakers that will be presenting on ABM and asked for their insights.

“While traditional demand generation activities continue to be the lifeblood of marketing-sourced pipeline for B2B revenue marketers, ABM is now becoming the conduit for the historically strained relationship between marketing and sales. ABM requires marketers and sales teams to work together on things like account selection, personified value propositions and success measures – ultimately uniting teams prior to GTM, reducing revenue attribution friction and creating camaraderie. When building your ABM strategy, engage your extended teams early, gain their buy-in, ideas, and suggestions and build on the qualitative gains.”
Stacy Gardner
Stacy Gardner /in/stacyrambingardner

Director of Marketing Programs, Banking Solutions at Bottomline Technologies

“One of the most significant challenges B2B marketers are facing is how to achieve any degree of scale to their ABM efforts. As sales increasingly sees the value of an account-based approach, the pressure falls on marketers to deliver on the promise of ABM but to an expanded list of accounts. In 2020, successful ABM leaders will be those that make compelling arguments internally to secure or re-allocate more resources to support the accounts that matter most.”
Bob PetersonBob Peterson /in/bob-peterson
Vice President, Principal Analyst, Account-Based Marketing for the SiriusDecisions at Forrester Research

“No forms, no cold calls and no spam in 2020 – As a marketer, your cold emails are probably not getting you any business but are definitely getting you unsubscribes. To break out from the noise, marketers will personalize for the account, persona and buying team, behavior and TIMING. Next year, marketers will break up with the form fill, the spam email and the cold call. Rather than bombard buyers with irrelevant emails, marketing teams will take a leap to understand what they care about. Marketing will generate bigger deals and win more often by uncovering, prioritizing and engaging in-market buyers.”
Latane ConantLatané Conant @LataneConant
Chief Marketing Officer at 6sense

“Since 2020 marks a new decade, let’s start fresh. Many b2b marketers are hamstrung by old-style expectations of what they can do. Starting now, marketing leaders in account-centric models (i.e. everyone in b2b) must re-negotiate terms of how they’re measured. Reality in a world where more revenue comes from keeping and growing accounts you have means success based on marketing-sourced leads is largely irrelevant. Look instead at the holistic view of how marketing engages and encourages customers. Measure marketing based on engagement, revenue and retention but in context of overall customer experience, not just top of the old funnel.”
Megan HeuerMegan Heuer @megheuer
Vice President of Marketing at Engagio

With any newish marketing discipline on the rise, it’s tempting to think of ABM as a flashy new B2B marketing strategy, but experienced marketers like Sangram Vajre, CEO at Terminus sum it up succinctly, “ABM is B2B”.

With such a broad view of ABM, it’s inevitable to see the connections between ABM and other B2B marketing disciplines that effective at creating real marketing and business impact.

One of those intersections is between ABM and influencer marketing as Nick Nelson has covered here recently:

“The intersection of ABM and influencer marketing represents one of the most promising frontiers for B2B marketing, especially when it comes to the pursuit of enterprise customers. Not only do influencer partnerships help you break through and gain visibility with busy decision makers at these coveted accounts, but also drive engagement and persuasively move the needle.”

In my own journey to understand the opportunities with ABM, I’ve learned that within ABM, the focus on influencers has to do with individuals that influence within buying committees. But what about the source of influence for those buying committee influencers? The role of influence is certainly not limited to those within the target account.

The question I’ll be posing in my B2BMX presentation, is why limit our focus on influencers to those within the target account?

Who is influencing the influencers and how can we activate them to improve our B2B marketing?

Understanding the sources of influence for individuals within a target account can provide essential insights into the signals, targeting and content activations that can make ABM work even better.

B2BMX Optimize ABM with Influence
In my presentation, How to Optimize ABM Results with Influencer Marketing, I’ll be digging in to how B2B marketers can identify those influencers, how to map topics of influence to content activations with influencers and examples of how ongoing influencer engagement can create brand awareness, advocacy and influence within accounts.

If you’re attending B2BMX this week, you may see my TopRank Marketing associates Susan Misukanis and Joshua Nite attending sessions and interviewing key B2B marketing influencers.

Here are a few sessions on ABM and in other areas that our team is looking forward to:

Monday Case Studies – 2:20PM
Dell Technologies And Innovative Conversion Strategies That Create Pipeline
Anamaria Alba, Dell Technologies
Ed Grossman, Activate

Monday Case Studies – 3:10PM
From ABM Zero To Revenue Hero In Less Than A Year: How One Marketer Won Over Sales & Delivered Success — Fast
Katie Findling, Smarsh
Brian Panicko, Smarsh
Megan Heuer, Engagio

Monday 4:05PM Keynote
Getting The Green Light: How To Build Messages People Say YES To
Tamsen Webster, Find The Red Thread

Monday 5:30PM
Killer Content Awards Ceremony
TopRank Marketing is proud to share two of our clients are KCA finalists!
Dell Outlet Small Business and Alcatel Lucent Enterprise

Tuesday 10:45AM
ABM And Demand Generation: Taking A Blended Approach
Robert Peterson, SiriusDecisions

Tuesday LUNCH & LEARN: 12:20PM
Experiences Everywhere: How To Create Marketing Your Audience Demands
Mark Bornstein, ON24

Tuesday 4:30PM
Move Over Mediocre! The B2B Marketer’s Journey To Experiential Content
Ryan Brown, Ceros
Darius Eslami, Carbon Black
Paige Gildner, Bluecore
Sharon Shapiro, Bluecore

Wednesday 10:40AM
How To Optimize ABM Results With Influencer Marketing
Lee Odden, TopRank Marketing

Wednesday 11:20AM
PANEL: Orchestrating ABM With Channel Partners
Latane Conant, 6Sense
Rauli Garcia, Sage Intacct
Kerry Desberg, Impartner
Jessica Garrett, KORE Wireless (former)

Wednesday 2:15PM
ABM, DemandGen, Hybrid: Best-Practice Tips & Tricks To Improve Conversion
Jon Russo, B2B Fusion
Tim White,
Corey Livingston, OneNeck IT Solutions
Neenu Sharma, GE Digital
Stacy Gardner, Bottomline Technologies

Wednesday 3:30PM
The B2B Marketing Team of Tomorrow: The Top Skills & Talents Shaping Success For The New Decade
Wes Lieser, Versique
Rose Spicer, Oracle
Michelle Liro, PTC
Nirosha Methananda, Bombora

Be sure to follow our liveblogging of B2BMX here on TopRank’s Online Marketing Blog as well as our social shares on Twitter from @nitewrites, @smisukanis, @leeodden and @toprank.

To learn more about the intersection of ABM and Influencer Marketing, you can get more details on my session here:

How to Optimize ABM Results with Influencer Marketing
Wednesday, February 26th at 10:40AM
Demand Gen Summit Track – Arizona 5
Focusing on accounts with the biggest revenue potential requires every competitive advantage. But ABM alone is not enough to break through to distracted and distrustful decision makers. To connect with accounts more effectively, B2B marketers are increasingly adopting influencer marketing to build trust, reach and engagement.

This presentation with Lee Odden of TopRank Marketing will share how B2B marketers can identify the influencers that resonate most with target account contacts as well as create greater influence amongst client facing contacts. In this session you will learn:

* How an ABM and influencer marketing integration model inspires strategy
* How to determine what topics and content resonate with your target accounts
* How to identify who is influential to the people within your targeted accounts
* How to grow influence for sales and the brand

We hope to see you there!

The post The Influence of ABM in B2B Marketing: Top B2BMX Sessions & Speaker Insights appeared first on Online Marketing Blog – TopRank®.

Why Everyone Should Hire A VA

Coaching is an amazing profession! You get to witness your clients grow and achieve new successes; yet, it requires constant focus, attention, and energy. There are only so many hours in a day, so having someone in your corner is paramount. Hiring a virtual assistant (VA) helps you focus on your Zone of Genius so… Read more »

The post Why Everyone Should Hire A VA appeared first on Lindsey Anderson – The #1 Expert In Building & Monetizing Coaching/Consulting Businesses .

50 Best Business Coaches to Follow in 2020

The business of coaching has exponentially grown in the last few years. Amongst the different coaching niches, it is the area of business coaching that takes much of the share of the pie. And it’s no wonder because success in business does not happen overnight. It needs investing in the development of the organization and… Read more »

The post 50 Best Business Coaches to Follow in 2020 appeared first on Lindsey Anderson – The #1 Expert In Building & Monetizing Coaching/Consulting Businesses .

Top 10 Psychedelic Podcasts You Must Follow in 2020

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Psychedelic Podcasts

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1. Psychedelic Salon

Psychedelic SalonCarlsbad, California, United States About Podcast Psychedelic Salon podcast hosted by Lorenzo Hagerty. He has been podcasting interviews and talks concerning the use and benefits of psychoactive plants and chemicals, both in their natural settings and in medical research institutions. Frequency 4 episodes / month Since Mar 2015 Podcast
Twitter followers 9.6K ⋅ Social Engagement 12 ⋅ Domain Authority 37 ⋅ Alexa Rank 2.7M

2. Mikeadelic

MikeadelicDenver, Colorado, United States About Podcast Psychedelic Podcast with a focus on cognitive liberty, civilization, ayahuasca, psilocybin mushrooms, DMT, LSD, iboga, reality, and consciousness, hosted by Mike Brancatelli. Frequency 2 episodes / week Since Apr 2016 Podcast
Facebook fans 661 ⋅ Twitter followers 2.9K ⋅ Instagram Followers 1.6K ⋅ Social Engagement 4 ⋅ Domain Authority 22

3. Psychedelics Today

Psychedelics TodayBreckenridge, Colorado, United States About Podcast A show discussing the important academic and other research in the field of psychedelics. We discuss how psychedelics relate to human potential and healing. Frequency 1 episode / week Since Mar 2016 Podcast
Facebook fans 21.1K ⋅ Twitter followers 11.7K ⋅ Instagram Followers 45K ⋅ Social Engagement 118 ⋅ Domain Authority 40 ⋅ Alexa Rank 677.3K

4. The Third Wave

The Third WaveNew York City, New York, United States About Podcast The Third Wave Podcast explores the many minds of the emerging psychedelic renaissance. Through conversations with thought leaders across various disciplines, we explore how psychedelics, when used with intention and responsibility, catalyze transformation on both an individual and a collective level. Are you a newbie fresh off an incredible first psychedelic experience? curious about the relevance of psychedelics to health and wellness? Regardless of your why, our podcast gives you a unique look into how psychedelic substances change culture and society for the better. Frequency 1 episode / week Since Jan 2017 Podcast
Facebook fans 53.4K ⋅ Twitter followers 9.7K ⋅ Instagram Followers 7.5K ⋅ Social Engagement 239 ⋅ Domain Authority 51 ⋅ Alexa Rank 92.9K

5. Psychotropic: Where Drugs and Life Intersect

Psychotropic: Where Drugs and Life Intersect About Podcast Stories involving psychotropic drugs, psychedelics, DMT, LSD, Mescaline, Psilocybin, Marijuana, Cocaine, Meth and Heroin. If you are interested in people, the drug experience and its consequences, philosophies, and ideas surrounding drug use, and how it’s all laced into everyday life, then these short memoirs, told by individuals who have (or haven’t) partaken, might give you some insight. A new episode presented every two weeks. Frequency 2 episodes / month Since Jun 2018 Podcast
Social Engagement 1 ⋅ Domain Authority 84

6. Back from the Abyss

Back from the AbyssAbout Podcast How do we find a way out of the darkest depths of despair? Psychiatrist Dr. Craig Heacock hosts a deep dive into powerfully moving stories of hope and healing, as well as topical explorations of psychopharmacology, psychotherapy, and psychedelics. Frequency 1 episode / week Since Jun 2019 Podcast
Twitter followers 89 ⋅ Domain Authority 68 ⋅ Alexa Rank 10.6K

7. The Entheogenic Evolution

The Entheogenic EvolutionAbout Podcast Welcome to the Entheogenic Evolution Podcast, hosted by author Martin W. Ball, Ph.D. This podcast is dedicated to the discussion of the nondual and unitary nature of being as revealed by conscious entheogenic energetic awakening. Featuring music and art by Martin and the interview with leading figures in psychedelic research and culture. Frequency 1 episode / week Since Apr 2010 Podcast
Facebook fans 4.8K ⋅ Social Engagement 6 ⋅ Domain Authority 83 ⋅ Alexa Rank 29.5K

8. DoseNation Podcast

DoseNation PodcastSeattle, Washington, United States About Podcast The DoseNation podcast brings you news and talks about psychedelics, brain science, consciousness, spirituality, religion, politics, pop culture, and human behavior. Hosted by James Kent. Frequency 1 episode / week Since Dec 2019 Podcast
Facebook fans 2.4K ⋅ Twitter followers 2.9K ⋅ Domain Authority 44 ⋅

9. The Psychonauts

The PsychonautsCape Town, Western Cape, South Africa About Podcast The Psychonauts dives into the strange new world of psychedelic-assisted therapy, hosted by Leonie Joubert. A podcast trips into the realm of psychedelic psychiatry, as hallucinogenic mushrooms go on trial in South Africa. Frequency 1 episode / quarter Since Jul 2017 Podcast
Facebook fans 448 ⋅ Twitter followers 1.6K ⋅ Social Engagement 22 ⋅ Domain Authority 18 ⋅ Alexa Rank 4.8M

10. PRP: Psychedelic Renaissance Podcast

PRP: Psychedelic Renaissance PodcastAbout Podcast Psychedelics have returned and are more important than ever. Join your very psychedelically-influenced hosts Josh, Chris, and Adam as they explore the Psychedelic Renaissance with scientists and advocates from The Psychedelic Society of Minneapolis and abroad. In this podcast, learn all the ins and outs of psychedelic science, spirituality, integration, legality, and culture through the stories of real people and real psychedelics. Frequency 1 episode / week Since Nov 2019 Podcast
Social Engagement 3 ⋅ Domain Authority 74 ⋅ Alexa Rank 5.3K

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Top 10 Gut Health Podcasts You Must Follow in 2020

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Gut Health Podcasts

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1. The Microbiome Report

The Microbiome ReportCleveland, Ohio, United States About Podcast Our goal is to create the go-to podcast about everything microbiome. Through interviews with leading microbiome experts, we’ll distill the latest research into relatable advice on optimizing your gut health. Frequency 1 episode / month Since Nov 2018 Podcast
Facebook fans 15.4K ⋅ Twitter followers 212 ⋅ Social Engagement 1 ⋅ Domain Authority 38 ⋅ Alexa Rank 748.6K

2. SIBO Made Simple

SIBO Made SimpleNew York City, New York, United States About Podcast From the author of The Wellness Project, comes a podcast for those recently diagnosed or chronically fighting Small Intestine Bacterial Overgrowth. Hungry for solutions and wondering WTF to do next? Each week, Phoebe Lapine sits down with different medical experts at the forefront of SIBO research and treatment to discuss the various steps to rebalance your gut for good.    Frequency 1 episode / week Since Dec 2018 Podcast
Facebook fans 6.6K ⋅ Twitter followers 6.4K ⋅ Instagram Followers 25.7K ⋅ Social Engagement 5 ⋅ Domain Authority 54 ⋅ Alexa Rank 268.1K

3. Gut Health Gurus Podcast

Gut Health Gurus PodcastAustralia About Podcast If you’re fascinated by all things to gut health, the gut-brain connection, mitochondrial health, the microbiome, fermented foods, biohacking, optimal health & wellness, and longevity then this podcast is for you. The Gut Health Gurus podcast brought to you by Food Scientist & Registered Nutritionist, Kriben Govender. He understands the food supply chain and the interaction between diet and the gut microbiome. He has personally visited more than 100 food processing sites across the world. Frequency 1 episode / month Since Aug 2018 Podcast
Facebook fans 40.5K ⋅ Twitter followers 1.5K ⋅ Instagram Followers 18.2K ⋅ Social Engagement 43 ⋅ Domain Authority 32 ⋅ Alexa Rank 952.3K

4. The Perfect Stool Understanding and Healing the Gut Microbiome

The Perfect Stool Understanding and Healing the Gut MicrobiomeTucson, Arizona, United States About Podcast Are you struggling to restore your gut to perfect health? Hear host Lindsey Parsons interview functional and integrative medicine professionals, patients and scientists about the gut microbiome. Hear patients talk about their experiences with fecal microbiota transplantation (FMT) both in clinics and do-it-yourself and how it impacted their gut issues. Learn about the gut microbiome’s influence not just on digestive health, but on cardiovascular health, mental health, autoimmune diseases, skin conditions, and overweight/obesity. Frequency 1 episode / week Since Nov 2018 Podcast
Facebook fans 447 ⋅ Twitter followers 50 ⋅ Domain Authority 16

5. Love & Guts

Love & GutsSydney, New South Wales, Australia About Podcast Your host Lynda Griparic is a naturopath, nutritionist and yoga teacher with an avid and sometimes awkward interest in all things digestive health, especially bowel movements and the intelligent communication systems that exist in the body. Love and Guts explore all things mind-set, brain health, digestive health, pooping patterns, connection, communication and so much more. The Podcast helps people overcome constipation, SIBO and gut complaints. Frequency 1 episode / week Since Feb 2018 Podcast
Facebook fans 1.9K ⋅ Twitter followers 70 ⋅ Domain Authority 24 ⋅ Alexa Rank 3.5M

6. The SIBO Doctor Podcast

The SIBO Doctor PodcastNew South Wales, Australia About Podcast The SIBO Doctor Podcast presented by Dr. Nirala Jacobi ND. The podcast is committed to teaching healthcare professionals the tools and skills to manage the most advanced gastrointestinal conditions. Frequency 1 episode / month Since Jan 2017 Podcast
Facebook fans 4.1K ⋅ Twitter followers 417 ⋅ Social Engagement 1 ⋅ Domain Authority 29 ⋅ Alexa Rank 874.4K

7. Smart Digestion Radio

Smart Digestion RadioDetroit, Michigan, United States About Podcast Dr. Christine Kaczmar discusses all things health, wellness, diet, and nutrition. Her practice is in Shelby Township, Michigan. She specializes in natural solutions for digestive stress, diarrhea, loose stools, constipation, liver toxicity, etc. Frequency 1 episode / week Since Jan 2013 Podcast
Facebook fans 28.3K ⋅ Twitter followers 2.3K ⋅ Domain Authority 20 ⋅

8. Gutted

GuttedAbout Podcast Are you passionate about diet and lifestyle intervention? Or maybe you just want to learn more about the impact of your gut bacteria on your health. Podcast deep dives into the rapidly developing area of the human microbiome, in particular the gut, to discuss evidence-based, scientific research on diet and lifestyle intervention to supports gut health and clear psoriasis. Frequency 2 episodes / quarter Since Sep 2019 Podcast
Twitter followers 3.9K ⋅ Instagram Followers 817 ⋅ Domain Authority 12 ⋅

9. Butts & Guts | Digestive Health Podcast

Butts & Guts | Digestive Health PodcastCleveland, Ohio, United States About Podcast A Cleveland Clinic podcast exploring your digestive health from end to end. You’ll learn how to have the best digestive health possible from your gall bladder to your liver and more from our host, Colorectal Surgery Chairman Scott Steele, MD. Frequency 1 episode / week Since Jan 2018 Podcast
Facebook fans 2M ⋅ Twitter followers 2M ⋅ Instagram Followers 103.1K ⋅ Domain Authority 85 ⋅ Alexa Rank 6.2K

10. The Holy Gut Health Podcast: Answering Your Questions About Gut Health

The Holy Gut Health Podcast: Answering Your Questions About Gut HealthMoonee Ponds, Victoria, Australia About Podcast The Holy Gut Health podcast discusses all aspects of gut health, with a focus on FMT (Faecal Microbiota Transplant) and also liver health. Gastroenterologist, Dr. Nathan Connelly and Mrs. Nicole Starbuck-Connelly of the Moonee Valley Specialist Centre can answer your questions on gut health conditions such as IBS, SIBO, Leaky Gut Syndrome, Autoimmune disease and more. Frequency 5 episodes / year Since Mar 2019 Podcast
Facebook fans 461 ⋅ Twitter followers 67 ⋅ Domain Authority 2 ⋅ Alexa Rank 4.3K

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Top 10 Social Emotional Learning Podcasts You Must Follow in 2020

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Social Emotional Learning Podcasts

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1. The CharacterStrong Podcast

The CharacterStrong PodcastAbout Podcast CharacterStrong is an organization that provides curricula and training for schools internationally. Our training help educators infuse character and social-emotional learning into the daily fabric of any classroom or campus. Our Podcast focuses on character development to help students cultivate social-emotional skills, their emotional intelligence and help them develop a stronger identity and purpose in school and the world. Frequency 4 episodes / month Since Mar 2019 Podcast
Facebook fans 5.6K ⋅ Twitter followers 11.4K ⋅ Instagram Followers 5.2K ⋅ Social Engagement 188 ⋅ Domain Authority 34 ⋅ Alexa Rank 158.6K

2. Real Talk For Real Teachers with Dr. Becky Bailey

Real Talk For Real Teachers with Dr. Becky BaileyAbout Podcast Listen in to this new bi-monthly podcast from Conscious Discipline creator, Dr. Becky Bailey. Together with Conscious Discipline Master and Certified Instructors and special guests, Becky explores trends in social-emotional learning and classroom management. Frequency 1 episode / day Since Jul 2017 Also in Consciousness Podcasts Podcast
Twitter followers 14.7K ⋅ Social Engagement 1 ⋅ Domain Authority 48 ⋅ Alexa Rank 402.6K

3. SEL Convergence

SEL ConvergenceMalvern, Pennsylvania, United States About Podcast The podcast about the whole child (and adult) Social-Emotional Learning. Thom Stecher and Associates is dedicated to assisting schools, educators, and students in achieving their highest level of potential. Frequency 1 episode / month Since Dec 2018 Podcast
Facebook fans 428 ⋅ Twitter followers 724 ⋅ Social Engagement 3 ⋅ Domain Authority 74 ⋅ Alexa Rank 5.2K

4. The Grow Kinder Podcast

The Grow Kinder PodcastSeattle, Washington, United States About Podcast Social-emotional skills, such as empathy, emotion management, and positive communication, are important inside and outside classroom walls. Their impact continues long after students leave school and enter society. Grow Kinder is a first-of-its-kind social-emotional learning podcast featuring conversations with thought leaders in education, business, tech, and the art who all have one thing in common: a dedication to growing kinder and helping others do the same. Frequency 6 episodes / quarter Since Jan 2019 Podcast
Facebook fans 8.3K ⋅ Twitter followers 7K ⋅ Instagram Followers 1.6K ⋅ Social Engagement 2 ⋅ Domain Authority 53 ⋅ Alexa Rank 619.2K

5. Big Picture Social Emotional Learning Podcast

Big Picture Social Emotional Learning PodcastSebastopol, California, United States About Podcast The Big Picture Social Emotional Learning (SEL) podcast brings into focus an expanded perspective on relevant topics that, in very practical terms, impact students’ SEL. Featuring brief, uniquely valuable educator interviews that prioritize unique insights, practical tools, strategies, research and inspiration for supporting educators (and parents, too) in their efforts to consistently create ever-fresh and meaningful learning environments for everyone’s benefit. Frequency 2 episodes / week Since Jun 2018 Podcast
Facebook fans 374 ⋅ Twitter followers 330 ⋅ Instagram Followers 150 ⋅ Domain Authority 11

6. Neuroscience Meets SEL

Neuroscience Meets SELAbout Podcast In this podcast, we will provide you with the tools, resources and ideas to implement proven strategies backed by the most current neuroscience research to help you to achieve the long-term gains of implementing a social and emotional learning program in your school, or emotional intelligence program in your workplace. Frequency 1 episode / week Since Jun 2019 Podcast
Facebook fans 299 ⋅ Twitter followers 2.6K ⋅ Domain Authority 86

7. SELementary

SELementaryTampa, Florida, United States About Podcast In this podcast, we will discuss social and emotional learning, as well as better practices for implementing these principles of SEL into our professional and personal lives. Frequency 1 episode / week Since Jan 2020 Podcast
Facebook fans 1.6K ⋅ Twitter followers 274 ⋅ Instagram Followers 277 ⋅ Social Engagement 16 ⋅ Domain Authority 74 ⋅ Alexa Rank 5.2K

8. The Can Do U SEL Podcast

The Can Do U SEL PodcastUnited States About Podcast Bringing you interviews with the most progressive and interesting SEL leaders. We hope to inspire you on your journey to impact more lives with social and emotional learning. Frequency 1 episode / month Since Sep 2019 Podcast
Facebook fans 353 ⋅ Twitter followers 742 ⋅ Domain Authority 14 ⋅

9. Our Moral Compass

Our Moral CompassAbout Podcast Each daily reading focuses on a different quote and how we can best apply it to our moral compass and one of the five areas in Social Emotional Learning: Self-Awareness, Self-Management, Social Awareness, relationship Skills, and Responsible Decision Making. Frequency 5 episodes / week Since Feb 2020 Podcast

10. Limitless Learning

Limitless LearningAbout Podcast Welcome to Limitless Learning a podcast that takes a deep dive into transforming schools through character development, arts integration, social emotional learning and limitless opportunities for students. Frequency 1 episode / week Since Jan 2020 Podcast limitlesslearning.buzzsprout..
Facebook fans 130 ⋅ Twitter followers 2 ⋅ Domain Authority 68 ⋅ Alexa Rank 10.6K

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Top 5 Ikeja (LA) Influencers, Blogs, Podcasts & Youtubers in 2020

Contents [show

About this list & ranking

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Ikeja Influencers

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1. Organic Shoppe

Organic ShoppeAbout Blog Organic Shoppe Nigeria was founded in 2015, in the quest for personal, safe healthy living. Organic Shoppe provides 100% organic and Natural products from edible, beauty and fresh farm products.
Frequency 1 post / quarter
Also in Essential Oil Blogs
Domain Authority 4 ⋅ Alexa Rank 2.1M

2. SpytolinkMedia

SpytolinkMediaAbout Blog SpytolinkMedia is best in gospel promotions, event promotions and management.
Frequency 7 posts / quarter
Also in Gospel Music Blogs
Facebook fans 4.8K ⋅ Instagram Followers 2.7K ⋅ Domain Authority 4 ⋅ Alexa Rank 8.4M

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Top 10 Bandung (JA) Influencers, Blogs, Podcasts & Youtubers in 2020

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Bandung Influencers

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1. Zero Waste Adventure

Zero Waste AdventureAbout Blog Zero waste adventure is a part of zero waste movement. Its not a community, only individual movement. Zero Waste Adventure is not about how high mountain you’ve been hike, how many place you’ve been visit, but have you ever leave no trash in every place you discover?
Frequency 4 videos / year
Since Oct 2012
Also in Zero Waste Youtube Channels, Indonesia Blogs
Twitter followers 1.2K ⋅ Social Engagement 4


BDGBMXAbout Blog BMX Community from Bandung provides information on BMX.
Since Jul 2011
Also in BMX Blogs
Facebook fans 11.3K ⋅ Twitter followers 4.5K ⋅ Instagram Followers 26.5K ⋅ Domain Authority 9

3. Luella Makeup Artist / Lash Artist / Beauty Enthusiast

Luella Makeup Artist / Lash Artist / Beauty EnthusiastAbout Blog Hello everyone, welcome to my beauty world! I am Lidya Natalia, Makeup Artist / Lash Artist / Beauty enthusiast from Bandung Indonesia. For me, this beauty world that I entered not just job. This is my life, my passion, and my art. So, I want to share my passion to you through my web
Frequency 4 posts / year
Since Jun 2017
Also in Indonesian Beauty Blogs
Facebook fans 1.3K ⋅ Twitter followers 12 ⋅ Instagram Followers 12.2K ⋅ Domain Authority 12 ⋅ Alexa Rank 9.8M

4. Deluxshionist

DeluxshionistAbout Blog Deluxshionist is Indonesia based personal fashion & lifestyle blog that showcases my personal view about fashion, style, travel, lifestyle.
Frequency 1 post / day
Also in Luxury Lifestyle Blogs
Facebook fans 4.3K ⋅ Twitter followers 6.3K ⋅ Instagram Followers 19.4K ⋅ Domain Authority 24 ⋅ Alexa Rank 3.2M

5. Foodnote Stories

Foodnote StoriesAbout Blog As the name implies, Foodnotebdg is our collection of Culinary Notes in Bandung. In addition to culinary, there are also our travel records in some hotels, tourist attractions and other activities both in Bandung and outside Bandung.
Frequency 1 post / quarter
Also in Indonesian food Blogs
Facebook fans 940 ⋅ Twitter followers 731 ⋅ Instagram Followers 174.6K ⋅ Domain Authority 14 ⋅ Alexa Rank 2.8M

6. Homefood Story

Homefood StoryAbout Blog Homemade food, recipes, and interesting story behind by Niken
Domain Authority 8

The post Top 10 Bandung (JA) Influencers, Blogs, Podcasts & Youtubers in 2020 appeared first on Feedspot Blog.

Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

2020 February 21 MarketingCharts Chart

2020 February 21 MarketingCharts ChartB2B buyers consume an average of 13 content pieces before deciding on a vendor
B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land

B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study
Revenue growth is a top challenge for B2B brands, and some 84 percent of B2B sales and marketing professionals say that revenue responsibility rests with both sales and marketing, however 37 percent say the two functions aren’t optimally aligned — some of the findings in new survey data from Leandata and Sales Hacker. MediaPost

Content Analysis App BuzzSumo Adds YouTube Insights
BuzzSumo’s array of content data tools recently expanded with an addition that brings YouTube content discovery, performance data, and YouTube influencer information to the platform, with its new YouTube Analyzer feature, the firm announced. Social Media Today

The State of B2B Account-Based Marketing
Account-based marketing (ABM) has driven success for B2B marketers, and some 92 percent plan to ramp up the scale of their ABM campaigns during the coming year, some of the many findings of interest to B2B marketers in a recently-released report from the Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance. MarketingProfs

70% of Customers Believe In-App Chat Helps to Simplify Customer Experience, Reveals UJET Report
Offering in-app chat features helps customer experience according to 70 percent of consumers in recently-released survey data, with the majority also wanting the ability to upload images and screen-shots to help explain their needs, the survey noted. MarTech Advisor

FTC votes to review influencer marketing rules & penalties
The U.S. Federal Trade Commission will reexamine its recommendations, rules, and penalties relating to influencer marketing in its non-binding Endorsement Guides. The FTC said it will also look at how influencer marketing affects and is understood by children. TechCrunch

2020 February 21 Statistics ImageHow Email Responsiveness Builds Trust [Infographic]
Despite or perhaps because of its long digital history, U.S. consumer email use still sits around 90 percent, with people aged 24-44 using it most at 93 percent, while 33 percent of Gen X and Baby Boomers expect an email response in less than one hour — some of numerous statistics of interest to marketers in newly-released infographic data. Social Media Today

California AG Publishes Updated CCPA Regs With Far More Clarity Than The First Draft
With implementation and compliance of the California Consumer Privacy Act (CCPA) still far from universal, the California attorney general’s office recently released a new regulations draft document and has solicited feedback from marketers and others through February 25, 2020. AdExchanger

How brands are using Apple, Google, Facebook and texting to chat up consumers
Care is key for brands using direct messaging to connect with consumers, and AdAge looks at how Google, Apple and other large brands are skipping the need for custom apps and turning instead to direct messaging and mobile marketing. AdAge

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]
LinkedIn (client) has an average user session length of over six minutes, with 52 percent of buyers listing the Microsoft-owned platform as the most influential channel during the research process — some of the information contained in a recent infographic. Social Media Today

Instagram overtakes Facebook in audience of top 50 brands, study says
Instagram advertising spending overtook that of parent company Facebook when it comes to 50 top brands, according to newly-released report data, with influencer marketing also showing swift growth. Mobile Marketer

Here’s How PR Pros Are Using Social Listening
67 percent of global marketing communications professionals now see influencer marketing within their scope, while some 77 percent say the same about content marketing, and 56 percent about search engine optimization (SEO), according to newly-released marcomm survey data from Talkwalker. MarketingCharts


2020 February 21 Marketoonist Comic

A lighthearted look at the art of project management by Marketoonist Tom Fishburne — Marketoonist

Check the attic! These 8 old tech items could be worth a lot of money — USA Today


  • Lee Odden / TopRank Marketing — TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers — Brian Solis
  • Lee Odden — 25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020 — Nimble
  • Nick Nelson — What’s Trending: Organize and Focus — LinkedIn (client)
  • Lee Odden — How to Curate Social Media Content Like a Professional — Business 2 Community
  • TopRank Marketing — 30 Leading Influencer Marketing Agencies to Work With In 2020 — Influencer Marketing Hub

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for making time to join us, and we hope you’ll return next week for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging appeared first on Online Marketing Blog – TopRank®.

Social Media Advertising: Selecting the Best Platform for Your Business

Two questions that our agency regularly gets from clients are how to choose a social platform, and how to split their advertising investment between multiple channels. Performance data provides great insights into which platforms deliver the best ROI, and ideally, every business should be using this information to determine where to invest their social ad dollars. However, to get to that point, you first need to know where to start.

This post provides recommendations on how to leverage each social media advertising platform based on your vertical, whether you’re just starting out, or looking for additional platforms to integrate into your existing digital advertising strategy to expand your reach.

Note: Two methods of paid social advertising not included in this article are YouTube and Influencer marketing. We generally consider advertising dollars spent on YouTube to fall under a programmatic media buy, and influencer marketing a separate social strategy altogether.

E-Commerce and Retail

For e-commerce and retail businesses, you want to focus your ad spend on platforms that offer the most robust audience targeting and advertising programs.


Facebook (including Instagram, Messenger, and Audience Network) is a must-use for businesses that have e-commerce capabilities. It is the most advanced of the social platforms when it comes to targeting and available creative formats, and it has the largest user base with 2.45 billion monthly users worldwide. For new businesses or those with low brand awareness, Facebook’s audience modeling and demographic segments are the most powerful of the platforms.

Well-established businesses will benefit from Facebook’s audience matching capabilities, which regularly have the highest match rates we have seen across platforms. For e-commerce brands, I suggest allocating at least 75% of your social ad budget to Facebook as you test the viability of other platforms.


For businesses looking to spread their investment across platforms or reach their audience in new ways, Pinterest has made significant improvements to their ad platform. Users on Pinterest have shown a high level of purchase intent, with 66% of users saying that they have made a purchase after seeing branded content on Pinterest.

Since it acts as more of a discovery platform than a traditional social channel, Pinterest provides the capability to target via audience segments or bid on keywords. The shopping capabilities of Pinterest have increased dramatically as well, and the ad formats allow for product details not seen on other platforms. Businesses can directly translate their paid search strategy to Pinterest, significantly decreasing the initial time investment to advertise. To top it off, CPMs and click costs on Pinterest are low compared to Facebook, and now is the time to invest in a built-out presence: between 2018 and 2019, Pinterest’s global user base grew 28% YoY and that growth is expected to continue in 2020.


Business-to-business (B2B) companies will benefit from social platforms with targeting capabilities that help identify decision-makers based on things like job title and industry.


LinkedIn should always be included in the social channel mix of a B2B company. The primary reason is the targeting capabilities that are specific to the platform. Targeting by job title, company, and industry allow for businesses with a small customer list to accurately build out audiences that aren’t available anywhere else. This personal information is more likely to be given on LinkedIn than on other platforms, and more likely to be kept up-to-date. Advertisers on LinkedIn can get reporting on these audience segments as well, something that is not available on platforms like Facebook.


Facebook is not typically the first thought for a B2B company, but those advertisers have recently become a target for Facebook. Facebook has allocated more resources to building out its B2B offering, such as additional relevant targeting segments. I typically recommend allocating at least 25% of a B2B ad budget to testing Facebook as a complement to your LinkedIn strategy. Although the targeting options are not as strong, the target audience members of a B2B company are likely Facebook users and spend on average 44x more time per month on Facebook than LinkedIn.

Professional Services

Professional service brands should take advantage of social platforms that allow them to build out their business listing and contact/appointment booking options.


Facebook is a natural pick for professional services companies. Although users may not be able to purchase directly from the platform, both lead generation and appointment booking capabilities are the most seamless on Facebook compared to other platforms. Additionally, since reviews live on a Facebook page, references are easily discoverable. I recommend that professional service brands allocate at least 60% of your social ad budget to Facebook.


One of the biggest challenges for Professional Services companies is getting their content in front of relevant audiences at the right time, especially if it requires a significant investment. But since the majority of the content on Pinterest is DIY, including recipes, art projects, home improvement, and personal improvement, this provides a unique opportunity for professional services companies to advertise content that naturally aligns with the other content on the platform.

For example, a plumbing company can repurpose or produce blog content that users will see when searching for home improvement projects. And since Pinterest allows users to save content by category, those users can quickly return to that content at the right time without having to perform additional research.

Continue to Reevaluate Your Strategy

As existing social channels mature and new ones emerge, it is important to reevaluate your advertising investment regularly. And keep in mind that if your target audience is a specific age range, social media habits change as new users enter the pool. Staying up-to-date on new features can be time-consuming, but one update can make a platform that was previously off-limits the next best performer.

Regardless of your vertical, there is a social channel mix that will work for your business. And if you aren’t sure where to start, we always recommend testing multiple channels to determine which ones will have the highest ROI.

The post Social Media Advertising: Selecting the Best Platform for Your Business appeared first on Portent.