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4 Questions to Drive More Productive Marketing Meetings

Group at table conducting a meeting image.

Group at table conducting a meeting image.

Allow me to paint a picture.



The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until–

— A LOUD CHIME rings out.

The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor.

— The worker’s head hits the desk with a soft THUD.

We CUT back to the worker. Head hung in exasperation, the worker stops their typing, rises, and departs to attend their call.


It’s happened to all of us. Stop work. Attend meeting. Rinse and repeat.

According to a recent study from Workfront, 62% of workers believe meetings are the No. 1 thing that gets in the way of work. And following the above scenario, it’s easy to see why. Meetings can be productivity killers. They interrupt. They accomplish little. They take up time.

But they’re also necessary.

They improve collaboration. Align the team. Increase information sharing. The problem, however, is when a meeting does none of those things and interrupts your workflow.

So how do you make sure you are asking your team to attend a productive meeting? One that will help them do their job rather than hinder them? Below, I outline several questions you need to ask yourself before you send your next meeting invite.

Question #1: Do You Have a Meeting Agenda?

There’s a reason this question appears first on our list: It will quickly weed out unnecessary or ill-planned meetings.

If you answered “Yes” to this question, continue on to our next question.

But if you answered “No” — cancel the meeting. Do not pass go.

If there is no plan for the meeting, how are you going to accomplish anything? Based on my own experiences, a meeting with no plan leads to talking in circles and more questions than answers. No plan means no meeting. End of story.

Bonus Tip: To ensure your meeting is as productive as possible always document the agenda within the invite for all attendees to see. This allows attendees to prepare and contribute to the agenda in a meaningful way.

Question #2: Is Progress Dependent on Others?

Considering where you are on your current project: Do you need others to move forward? Or can you achieve progress on your own?

If you’re able to take the next step without the input of other team members, a meeting should not be held. Instead, message the team to let them know you’ve moved forward and outline next steps for them (if there are any).

If you do need other team members to complete the project’s next steps, you might need a meeting. Our next couple of questions can help you decide.

Question #3: Do You Need a Conversation or a Meeting?

According to the Oxford Dictionary, a conversation is “a talk, especially an informal one, between two or more people, in which news and ideas are exchanged.”

A meeting is “an assembly of people, especially the members of a society or committee, for discussion.”

Which one do you need?

If you’re able to receive the input you need with a simple email, message, or phone call, don’t bother interrupting the whole team with an in-person meeting.

However, if you need to discuss your plan of attack, brainstorm new ideas, or collaborate with several team members, a meeting sounds like a great idea. Just make sure you document your agenda and define clear roles for each person you need to attend.

As Neen James, author of Folding Time™ and Attention Pays™, recently told us in an interview, “As a leader, every time you ask someone to attend a meeting with you, you’re stealing minutes from them. So you’d better make it worthwhile.”

[bctt tweet=”“As a leader, every time you ask someone to attend a meeting with you, you’re stealing minutes from them. So you’d better make it worthwhile.” @NeenJames” username=”toprank”]

Question #4: Is This a Recurring Meeting?

Recurring meetings show up on everyone’s calendar. Whether it’s for status updates or results reviews, they pop up often and usually have the same agenda. Which spells bad news in terms of productivity.

A recurring meeting should only occur if you have something new to discuss.

Have a weekly meeting scheduled but no updates to give the team? Cancel it. Have a short update that can be summarized in an email? Cancel it. Need to review several updates with the whole team? Have it.

If You Need to Have This Meeting…

… You’re gonna want to follow a few rules.

From setting the agenda to meeting preparation to inviting the right people, there are a few tricks to hosting meetings that drive results. So, if you answered the questions above and concluded “Yes, I do need to have this meeting,” here are a few meeting best practices you should follow beforehand.

Want your organization’s productivity to soar? Optimize your workflow with these prioritization tips.

The post 4 Questions to Drive More Productive Marketing Meetings appeared first on Online Marketing Blog – TopRank®.

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Top 15 Digital Marketing Blogs

Sitting at my desk I was searching out for some of the interesting Digital Marketing blog topics. Coming across the heap of data on Google I just got confused. Oh my God! What to refer was a confusion I was facing and that was the moment  I planned to sort out the top 15 digital marketing blog sites to be followed. Digital Marketing is a booming field and you will get lot of content to read and gain more knowledge. Its a difficult task to choose the suitable one among many. So let’s move on…

1. Moz – SEO and Inbound Marketing Blog

Moz blog is useful for the viewers who are planning to move on with a career in SEO or dream to be SEO super hero. It’s a package of all the useful blog posts on handling every element related to the SEO strategy and practice, digital marketing industry news, SEO, or inbound marketing initiatives. One thing which made me the fan of these blogs is that it helps in keeping a track and understand the mechanics behind the latest SEO updates.

2. HubSpot Marketing

One of the best content creators which has its entire focus on inbound marketing. Its awesome if you are planning to learn about todays best inbound strategies. Their content is kept relevant by linking to the latest happenings in the digital world.

3. Search Engine Land

Are you searching for the latest SEO news in a concise and straightforward manner? If yes Search Engine Land will be the best option for you. These blogs serve up as little nuggets of solid advice to a short article on the content distribution. They are informative and display various information on digital marketing.

4.Marketing Land

Quality content on different topics and industry news is the special highlight of this digital marketing blog. Their posts are informative, relevant and specifically showcases the new features on social media platforms, updates in Content Management Systems. This blog lets us interact with the industry leaders providing the audience with educational and engaging content.

5. Digiday

Digiday is the digital marketing blog which covers all the things related to digital marketing for big brands. Their blogs help us to examine how digital marketing plays out on a much larger scale. Big brands need digital marketing and yes, I love reading their blogs. It’s a real fun. Besides the digital content this site produces awards, job postings and events.

6. Neil Patel 

Neil  Patel, the name which needs no introduction, one of the most popular digital marketing blogs to follow.Viewers can get all sorts of valuable SEO insights and tips to improve the ranking of your website, drive traffic and engage leads. He provides digital solutions to the marketers across the globe and also he is the person who founded Crazy Egg in 2005, allowing companies to track what all are their users doing on the website. He has a collaboration with fortune 100 companies. He uses engaging videos, podcasts etc. to make his blog attractive.

Neil Patel Blog

7.Convince and Convert

This site will be the perfect stop to learn more about digital advertising. The articles here are short and simple and up to the point. Yet they are informative and insightful. This will help you in looking at your own content in a different way and think outside the box regarding what opportunities to be incorporated into the digital marketing strategies.

8. Content Marketing Institute

You can delve into original content marketing research which includes information on the content marketing industry’s benchmarks, trends, and budgets. Their blogs are a home to several compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events.


9. Quicksprout

This is the best digital marketing blog which offers strategies and tools to help businesses in boosting traffic and making the conversion to boost sales. These blogs are the great channel to get a comprehensive marketing education. The mastermind behind this blog site is Neil Patel a nationally recognized entrepreneur. His strategies and content speak for themselves. Lets bookmark the site so as to refer it from time to time.

10. Search Engine Journal

The very popular and a comprehensive online authority publication in search engine marketing is called Search Engine Journal. It is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. This site offers the latest updates to search engine algorithms, useful SEO information and different useful tactics.

11. Sweans Technologies

One of the best digital marketing blogs which shares all about digital marketing, technology, latest trends in marketing, latest technology updates and more. A full proof solution for all your technology needs. This site can give you all the details you are searching for related to the digital marketing trends.

12. Social Media Today 

Technology is an integral part of our life today. Life without internet or technology is now beyond our thoughts. Social Media Today takes into account all our queries and give their answers in the form of their blogs. Robin Frey Carey is the founder of Social Media Today. This digital marketing blog brings extensive articles on various topics including digital strategy, social media marketing, content marketing and lot more.


13. Seth Godin Blog

Seth Godin is an American author, entrepreneur, marketer, public speaker and master of marketing, who is an expert in persuading people with short articles.

This blog was launched back in January 2002 when blogging was just a word. Every post written by him is a huge hit in social media. He writes the most persuasive short articles relevant for the marketers which do not even go beyond 300 words.

Seth blog


14. Social Media Examiner

The best internet marketing blog sharing social media insights. Usually you will find a lot of quality articles frequently updated with social media experts. This site helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. They bring out original and comprehensive articles, expert interviews, original research, and the news viewers need to improve their social media marketing.



15. Social Media Explorer

Are you a serious marketer eager to read the exclusive guides on increasing your social media Return On Investment? If yes, Social Media Explorer is for you. Its a leading resource for social media updates and insights.


Above listed blogs are perfect for all your digital marketing doubts. They share news, expert advice, which helps you to glean all this information into the real action.

Contact Sweans Technologies for details on our digital marketing services. Get the expertise you need to successfully run your next digital campaign.

The post Top 15 Digital Marketing Blogs appeared first on Sweans Technologies.

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