How to Start a Successful Mental Health Blog

Looking to start sharing your advice and experiences through a mental health blog? Then click here. This article will reveal how to start a mental health blog.

The post How to Start a Successful Mental Health Blog appeared first on OnBlastBlog.

5 Best Facebook Automation Tools for Marketers in 2019

Are you looking to automate your Facebook posts so that your social media feed stays up-to-date even if you’re away from your computer running errands, taking care of your family or while you are on vacation? Thankfully, there are several free and low-cost options you can choose from so that you can quickly and effectively schedule all your social media posts during the time you will be away.

As a side-note, it’s important to note that personal Facebook accounts cannot be scheduled. Instead, Facebook only allows the scheduling of business pages and in certain instances, group posts if you are the sole owner or moderator of the group.

What Are The Best Facebook Automation Tools?

Facebook’s Integrated Scheduler

facebook scheduler - automation tool

Facebook offers its own integrated scheduler for Facebook Business Pages. This scheduler can be found from your business page by going to Publishing Tools. To create a post, simply click on the +Create button located in the top right corner. This will allow you to write a post for immediate publication to your business page or for a future date.

Pros of Facebook’s Integrated Scheduler:

  • It’s completely free to use and fully integrated into Facebook.
  • You can share posts immediately, schedule them for a later date or for a previous date.
  • You can schedule as many posts as you need to schedule with no limitations.
  • You can view each post’s reach and clicks directly from the Published Posts Dashboard.

Cons of Facebook’s Integrated Scheduler

  • There is no way to bulk upload posts via a spreadsheet.
  • Each post must be scheduled by itself for a single time and day.
  • Scheduling posts may seem tedious due to the number of clicks involved.

WoopSocial

WoopSocial allows you to easily schedule Facebook posts via either their free or paid version. The good news is that the free version is fully featured and allows you to schedule as many Facebook posts as you need to schedule. The paid version, which costs $10 a month includes analytics that can help you determine which types of posts do the best.

Woopsocial Pros

  • You can schedule posts as close together as every five minutes. (Facebook may flag posts that are scheduled less than 8 minutes apart as being spam.)
  • You have the ability to schedule as many posts as you need to schedule via their manual scheduler.
  • WoopSocial is very easy to use and understand.
  • The manual scheduler is relatively fast when compared to other automation manual schedulers.
  • Each free account gets 10 days of free analytics tracking
  • The support team is extremely responsive to inquiries and concerns when contacted on Facebook.
  • You can add images to your scheduled posts.
  • In addition to Facebook, you can also schedule social media posts to Twitter.

Woopsocial Cons

  • There is no way to bulk upload scheduled posts via a spreadsheet.
  • Woopsocial doesn’t send failed scheduled post emails.
  • Woopsicial also offers Instagram integration, but it can be tedious to get Instagram to connect to WoopSocial.
  • The manual scheduler can feel a bit tedious if you plan to schedule many posts for each day while you are away from your computer.

HootSuite

HootSuite is an extremely popular way to automate social media feeds with evergreen posts. Along with Facebook integration, HootSuite can also be used to schedule posts to Twitter, Pinterest and Instagram as well as many other popular social media sites. Their free plan allows businesses to schedule up to 30 posts at a time. Once a post sends to the social media site, another post can immediately be scheduled.

HootSuite Pros

  • Paid social media scheduling plans start at $45 a month ($29.99 if full year is purchased up-front).
  • They offer bulk upload of schedule posts via a spreadsheet for each of their paid plans.
  • Hootsuite offers third party integrations that can expand its features.
  • Paid plans offer unlimited manual scheduling.
  • The streams feature allows you to manage your social media feeds without going to Facebook, which can increase productivity.

HootSuite Cons

  • The bulk upload scheduler is limited to 350 posts at a time.
  • No paid plan offers the ability to upload unlimited bulk scheduled posts.
  • The manual scheduler is slow and extremely tedious to use when compared to other schedulers offers by other automation sites.
  • Hootsuite has a high failure rate for scheduled posts when compared to other social media automation sites.
  • Hootsuite’s analytics are unreliable and tend to break often.
  • Free version can be extremely limited if you need to schedule many posts each day you are on vacation or away from your office.

Eclincher

Eclincher is a relatively new player when it comes to social media automation. While Eclincher doesn’t offer any free plans, their lowest-priced plan is $59 a month, and it includes features that are hard to find on other social media automation sites, including the ability to create evergreen queues that recycle content according to your preferred schedule, and the ability to upload up to 100 posts at a time via a spreadsheet.

Eclincher Pros

  • Eclincher works seamlessly with Facebook, Twitter and Instagram as well as many other popular social media sites.
  • You can upload up to 100 posts via a spreadsheet at a time with no limitation as to how many times you upload 100 posts.
  • Their evergreen queues ensure that your Facebook feed is always posting new content.
  • They offer a free 14-day trial without the need to input a credit card.
  • Manually scheduled posts can be set to post for multiple times and days and even added to evergreen queues, which speeds up productivity.
  • They offer the ability to become an influencer for an extra $20 a month, which means other users may find and publish your posts to their social media feeds.

Eclincher Cons

  • The cheapest plan they offer is $60 a month, which can seem high when compared to other social media automation sites.
  • Eclincher’s monthly subscription is managed by a third party.
  • Once you input your credit card number and choose a package, your credit card will be charged immediately, regardless of how many free days you still had left on your trial.
  • Automated evergreen queues are limited to 100 posts a day, which means you may still need to manually schedule and bulk upload posts.

SocialBu – Social Media & Facebook Automation

SocialBu is another relatively new social media automation platform that works well with Facebook as well as other social media sites, including Twitter, Instagram and LinkedIn. SocialBu does offer a free plan that includes up to two social accounts and five posts in your automation queue. Paid plans start at $8 a month and go as high as $199 a month. They are also willing to work with individual clients in order to create custom social media automation solutions.

Pros of SocialBu

  • They offer a free plan so that you can test their functionality with your Facebook account.
  • Paid plans start at $8 a month.
  • You have the ability to create a certain number of automated evergreen queues, depending on your package.
  • The $59 a month plan provides no limits on how many posts can be scheduled each day or month.
  • They offer yearly subscriptions.

Cons of SocialBu

  • The cheaper plans are extremely limited in what they offer.
  • Insights and reporting are only offered for paid plans $19 and up.
  • May be unaffordable for small businesses that need to schedule thousands of Facebook posts a month.

Choosing the Right Social Media Scheduler for Your Facebook Business Page

When it comes to choosing the right facebook automation tool for your Facebook feed while you are away from your computer, you’ll need to consider many factors, including whether or not you’ll want to use the scheduler after your vacation, the number of posts you need to schedule and the number of people who manage your social media accounts.

If you schedule very few posts a day or month and only plan to take a short vacation, you may be just fine with choosing HootSuite’s free plan. If you need to schedule 50 or more posts a day while you are gone and have a very limited social media budget, you may want to go with WoopSocial. If you plan to continue using the automation software after your vacation or business trip and/or need thousands of posts scheduled each month, you may want to consider Eclincher or SocialBu for your social media automation needs.

The post 5 Best Facebook Automation Tools for Marketers in 2019 appeared first on webCREATE.

Build a Keyword Strategy That Helps Business Boom Now & In the Future

Over 93% of website traffic today comes in through search engines. And yet 75% of searchers don’t get past the first page in search results? To get this traffic to your website, you need a keyword strategy that has you appearing in the right searches high enough that you earn a click.

Without a strategy, a small business can waste a lot of money on SEO and paid advertising without seeing the return on their investment. But when you build a solid keyword strategy, you get measurable and lasting results.

That’s what this article is all about. Let’s take look.

What is a Keyword Strategy?

Building your strategy is more than just doing some keyword research. It has a lot more to do with your business and consumer behavior than search engine algorithms.

keyword strategy is composed of several distinct elements, all of which you’ll need to see your small business boom through the right strategy.

  1. Who’s my target audience?
  2. What are my goals?
  3. What branding message do I want to send?
  4. Where are customer’s in the buyer’s Journey?
  5. What’s the competition doing / How can I do it better?
  6. What tools/human resources do I need?
  7. How do I Increase keyword-landing page relevance?
  8. What do I measure to know I’m on track?
  9. How can I optimize to maximize my ROI

We’ll look at each of these as we build a strategy together.

9 Elements of a Successful Keyword Strategy

1. Know Your Target Audience

Build your keyword strategy around your target audience above all. It doesn’t matter how much traffic another phrase may receive. Ignore another keyword’s click through rate is if it attracts the wrong audience.

Start by building customer personas that outline things like:

  • Demographics
  • Goals
  • Challenges
  • Interests
  • Where they spend time online/ offline
  • What sources they trust
  • Education level
  • Cultural/Language references

A small business should have at least 5-10 distinct personas to target. Build content around these personas along with the related keyword strategy for that content.

keyword strategy

When you focus on a specific persona, you use keywords that are very relevant to your target.

If you’re a medical job placement service, then a phrase like “find nursing jobs” will likely be very relevant to your “Nurse” persona. If you choose to segment your nurse audience into more specialized personas, then “Nursing jobs in Endocrinology” is even more relevant.

This same keyword is much less relevant to a physician seeking job placement services. Even if they are an Endocrinologist, they wouldn’t search for or click on a keyword that targets nurses.

It doesn’t seem relevant to them.

Know who your target is. Make sure you’re speaking directly to that audience to earn not only a click. Earn a click that you can convert to revenues for your business.

keyword strategy

2. Set Clear Goals

You have overarching goals like:

  • Generate brand awareness
  • Increase revenues
  • Cut costs
  • Grow your business

But to create an effective keyword strategy, think more incrementally. What goals or objective do you need to reach to obtain them? Make these SMART Goals to get results.

That’s Specific, Measurable, Attainable, Relevant, Time-bound.

keyword strategy

As you build keyword strategies, have a goal in place so that you can effectively align keywords with those goals.

Make It Specific

A vague goal can’t be measured. Even if you’re unsure about what you’re capable of, put a goal in place. If you overwhelmingly exceed it, you know you need to set your sites higher next time.

If you fall miserably short, the goal may not have been attainable. Find out why. Or you may simply not have had the right strategies behind it.

If needed ask some questions to make sure your goal is specific.

  • When? By X date
  • Where? On your website
  • How? Using a specific keyword strategy
  • What? To accomplish X
  • With Whom? With the customer you targeted

Make it Measurable

Using analytical tools, you should be able to measure in numbers whether or not you achieved that goal.

Make It Attainable

Setting unattainable goals does no one any good. We get it. You want to reach for the stars. But you’ll go further being a little shorter sighted. Set incremental goals that build the path brick by brick to where you want to be.

Make it Relevant

The goal should be relevant to your business and its overarching goals. If it isn’t it’s a waste of time.

Make It Timebound

A goal isn’t smart if you don’t have a specific date to have it done. Your team has no sense of urgency to complete it. You can evaluate whether your strategy is working.

Using SMART Goals in Your Keyword Strategy

Let’s put it all together with some examples. Note how each of these gets us closer to an ultimate goal.

  • I will use this keyword strategy to increase organic impressions by 50% by July 15.
  • I will use this strategy to increase the number of non-branded search traffic by 15% by August 15.
  • I will use this strategy to increase leads among culinary professionals by 25% by Dec 1.
  • I will use this strategy to increase sales in the anti-microbial cutting board category in my store by 500% by Jan 1.

Once you’ve established SMART goals like these, you can begin to build a list of keywords that support that specific goal.

3. Be Clear on Your Message

Who are you as a company? How would people describe your company? What sets you apart from the competition? What do you value? What’s your company’s vision for the future?

What does your ideal customer look like?

All of these questions must be answered to be clear on the message you want to send out online. This will influence how you choose keywords.

If you’re a designer brand, having words like the following would not only send mixed messages. They could harm the viability of your brand:

  • Discount
  • Blowout
  • Outlet

keyword strategy

If part of your brand message is sustainability, words like these can help your brand:

  • Eco-friendly
  • Composting
  • Energy Star
  • Fair Trade
  • Locally grown

Always consider how the keywords you use — or don’t use — reflect your brand message.

4. Do a Competitor Analysis

A competitor analysis serves several important functions.

  1. It takes inventory of your competition.
  2. It saves you time you might otherwise spend “recreating the wheel”. See what’s working and what isn’t for the competitor first.
  3. It directs your own path. You now know what you need to do to surpass the competition.

You can waste a lot of time, money and even misery spinning your wheels and never gain traction. Or you get hyper-focused on what you need to do to connect with a target audience better than the competition.

competitive analysis tool

It’s important to look beyond your industry during a competitor analysis to:

  • Get a more accurate picture of who you have to compete with. In SEO, it’s any website that ranks higher than yours for keywords you target. In pay per click campaigns, it’s the companies that are using your keywords. On social media, it’s profiles that compete for your target customer’s time.
  • It sparks creativity. Some of the most powerful ideas come from one industry adapting an idea used by another industry.
  • It broadens your concept of products or services.

For example, you sell home entertainment speaker systems. You think you know your target. It’s young professionals with some disposable income.

As you see who’s in the space, you realize there’s a whole new persona you hadn’t considered. You could build a keyword strategy around how your speakers integrate with hearing aids to assist those with hearing loss.

This would open you up to a fast-growing market and maybe something you want to consider if it doesn’t conflict too much with your “young professionals” branding.

How to Do a Keyword Competitor Analysis

The most time- and cost- effective way to do a competitor analysis is with advanced analytics tools like SpyFu and AHrefs.

  1. Start with the list of words you’re already targeting. If you don’t have one, no problem. We’ll discuss building this list in the “Build Your Keyword List” below.
  2. Pull the words up in a Google search. If you’re a local business, leave Google’s local search option on. If you’re eComm or a national services company, turn local search off.
  3. Copy the URLs (web addresses) of the top 3 websites. Do this for each keyword you want to research.
  4. Enter those addresses into an analytics tool of your choice.
  5. Find out their website authority. This is an estimate of how authoritative Google thinks their site is. To compete with them, you’ll need to put a keyword strategy that raises your website’s authority as well.
  6. Find out what their top-performing pages are.
  7. Find out what keywords they’re targeting.
  8. Review their top performing content to better understand what kind of content you need to compete with them.

Make note of things like:

  • Content length
  • Topics covered
  • Multi-media
  • How they are applying their keyword strategy
  • Publishing frequency

Here’s an overview of what a keyword competitor analysis might look like. Here, they have searched a t-shirt company. 

keyword strategy

Learn more about what your own strategy should look like. These tools are geared toward SEO. But they can be used to learn more about competitor strategies for PPC and social media marketing as well.

If you don’t have access to tools like these because they’re cost prohibitive, complete this manually. It will take more time. But don’t not do it. One of the great things about working with a digital marketing company is that they can spread the cost of these tools across their many clients, making them much more financially sensible.

Follow the same basic steps to do this manually. Use a free keyword density tool to see what words a specific page is targeting. Find out the authority of a website by using Moz free website explorer tool. Explore the content on the site manually to learn more about what they do.

Ongoing Competitor Analysis

Some say communication is the key to success in business and in life. We don’t disagree. But adaptation runs a close second. A keyword strategy will stagnate if you’re not continually tracking how the competitive landscape is changing.

You can use analytics tools to:

  • Directly monitor how certain competitors are performing.
  • See whose rising or falling in rank for keywords you’re targeting.
  • Watch your own rank in Google rise and fall for specific keywords.

In most cases, if your rank is falling, someone is stepping in to take your spot. Reduced traffic and conversion, as well as increased advertising costs, will follow if it goes unaddressed.

Stay a step ahead of your competition by monitoring what they’re up to.

5. Align Keywords to the Buyer’s Journey

Each potential customers goes through a buyer’s journey. It includes 4 crucial steps.

  1. Awareness
  2. Consideration
  3. Decision-Making
  4. Delight

That last one turns customers into loyal customers and priceless promoters of your brand. Yes, you’ll use keyword strategies to do that too!

funnel

In each step, your goal is to meet people in that stage and further their journey into the next step.

Awareness Keywords

Awareness keywords meet someone who isn’t aware of a challenge, product or your brand. The content then leads then toward the consideration phase.

Some awareness keywords for a dentist might include:

  • Toothache causes
  • How to prevent gum disease
  • Safe teeth whitening
  • Best dentists in Atlanta

Consideration Keywords

Meet someone who is considering options. Lead them toward making a decision. You might do that will keywords like:

  • Dentures or dental implants
  • Treating gum disease
  • Teeth whitening kits
  • Best denture dentist
  • How much do dentures cost

Note the subtle differences. Each of these suggests that the person is more aware of the problem. They’re evaluating best solutions.

Your consideration keywords may also include words that encourage a person to by now like:

  • Teeth whitening discounts
  • Financing for braces

Decision-Making

In this stage, people are ready to buy now. High intention keywords reflect that.

  • Schedule a teeth cleaning
  • Buy teeth whitening kit
  • Where to get Biohorizon dental implants

Create a high intention landing page that makes it easy for this person schedule or buy now and you can convert this traffic easily. We’ll discuss how to do that in the “landing page” section below.

6. Getting Your Tools and Talent In Place

Planning a keyword strategy is one thing. Executing it consistently and successfully is something else entirely. This takes people and tools. Consider the tools and work hours needed to execute the strategy effectively. Budget for each of these areas to be successful.

This includes at it’s very basic:

  • Research
  • Planning
  • Content creation
  • Content publishing
  • Content distribution
  • Content maintenance
  • Website design and maintenance
  • Analytics

Part of building a strategy is knowing who is responsible for what and how you’ll get it done.

7. Build Your Keyword List

At this point, it’s time to start applying our prep work above to build a list of keywords for a website. The words you choose here should build on the areas we’ve discussed:

  • Target
  • Goals & Objectives
  • Message / Branding
  • Buyer’s Journey
  • Competitor Landscape

Each word you add to your list should align with these 5 elements. You can find many free keyword planners online. Or you can use paid tools like the ones already mentioned. They give you greater insights with less work.

Moz Keyword Explorer is a great free tool.

It tells you:

  • How much traffic a word gets
  • What percentage of clicks are from the organic search results
  • How difficult it is to compete for this keyword
  • Similar keywords to consider
  • Top national competitors for that keyword
  • The estimated authority of the top competitors

Let’s walk through an example to see what makes a great keyword?

You’re an HVAC company. Is “air conditioner repair” is a good keyword to target?

keyword strategy

The volume for this keyword is high. That’s a check in the pro column.

The difficulty is 38 out of 100. This number describes how easy it is for a quality site to move up in the ranks. In other words, low difficulty means that a great site could come in a blow everyone else out of the water.

Your website may or may not be that amazing site right now. But that’s why we’re here.

To really understand how hard it will be to get onto page 1 in Google searches, look at the DA (domain authority) for the top 3 sites. Compare this to your own domain authority. You can check your domain authority in another free tool, Moz Site Explorer.

If their DA’s are much higher than yours, it will be harder to compete with them. But that doesn’t mean you disregard this keyword entirely. You just need to gain some leverage.

You’ll do this by doing two things.

First, choose a long tail keyword that includes this keyword as your keyword to target. That might be:

  • Air conditioner repair costs
  • Air conditioner repair near me
  • Troubleshooting air conditioner repair

Doing so allows you to begin building your authority for that keyword without just sitting there waiting for your authority to go up. That never works.

Second, use LSI keywords. LSI (latent semantic indexing) is a complicated way to say, use other words that support your keyword. When you do, it makes your content appear more in-depth.

Strategies like this allow this to happen.

keyword strategy

This is a screenshot from Google search results. It looks a little different because we’re using a free plugin called MozBar. It’s available for the Chrome browser and very helpful for competitor analysis.

Notice the DA of the top 3 organic results. A website with a 21 DA has the #1 spot. Websites with higher estimated authority of 94 and 86 DA should be able to beat that 21 DA. But they sit in second and third positions.

Building the right content around your keywords can make this happen. Let’s go there next as we continue to look at actionable steps to apply a keyword strategy to your website.

8. Align Landing Pages with Keywords

We’re using landing pages here very loosely. Any page a person lands on when they click on a search result is a landing page. It may not hold the same prestige as a Google Ads landing page that earns high conversions. But it’s role of generating awareness and trust while furthering the buyer’s journey is equally important.

This might be a sales page, pricing page, or a blog article.

In whichever case, what they see on that page influences their interaction with your site and brand. Make it appear instantly relevant. Otherwise, you might see these scenarios.

The person used a high intention keyword. They’re ready to buy. you greet them with exhaustive information for consideration before you get to the CTA. You may lose them.

A searcher enters a search query that included the word “sale”. The page they are taken to after clicking does not take them to a products page. They leave.

keyword strategy

Not only did you miss out on a potential conversion. These instant departures add up. Search engines like Google track these “back button escapes”. In their eyes, you’re not providing a great user experience.

It’s not because your site is slow or not mobile friendly. It’s because you encouraged someone to click on your webpage only to lead them to a page that isn’t what they expected.

The result will be reduced visibility in searches, both organic and ads. If it continues you may even become invisible in searches for that keyword. The impact is far reaching as this can impact the overall trustworthiness of your website. If Google sees you as untrustworthy, it will be harder to rank on any keywords.

Make sure all images, topics, language and text continue that visitor’s journey. A person should instantly know they’ve clicked the right link. The page should align with their:

  • Persona
  • Where the customer is in the buyer’s journey
  • Your business goals for that content

The page should encourage them to linger in order to learn more about your brand. Or it should get them to click on other things on your website. This makes you appear highly relevant and deserving of premium visibility in search results.

9. Track Performance & Optimize for Results

Don’t forget that your keyword strategy should keep up with your content strategy. And since content needs to be updated regularly, you also should track your keyword performance to better improve your keyword list. Update the keywords that you use if you find that they are low in conversions. Or maybe add a few more long tail keywords in your existing content.

No keyword strategy is complete until you have a system in place to track performance. Know what you need to measure and how you’ll measure it. As you measure your results, you find that some keywords and content perform better than others. Study these to learn more about why they perform so well.

Make more like them.

What to Measure

At first, it may be difficult to analyze every metric you need to. But don’t let this stop you from measuring what you can. As you learn more about applying your strategy, you’ll be able to expand the measures your track. In the process, you’ll set new smart goals that will help you know if you, your team and business are on track.

Here are some key questions that data will answer for you. In most cases, these can be tracked in either Google Analytics (GA) or Google Search Console (GSC) Both are free.

Are you being seen? Track unique visitors, sessions, page views, etc. (GA)

Are your keywords and the associated landing pages relevant and high quality? And you are attracting the intended audience? Track bounce rate, duration and number of pages visited. (GA)

Are your keywords and the associated landing pages leading to conversions? Track conversion rate. Map pathways through your site to find out where people may be getting stuck. It may be your checkout process or contact form rather than your keywords reducing conversion rate. (GA)

Is your keyword strategy improving your rankings for targeted words in search results? Use a tool like ProRankTracker or Serpbook, which have free versions available. Tools like these track your position in search results each day so you always know how visible your website is for a specific keyword.

Which keywords are driving traffic to your website? Which keywords are causing impressions without a click? View this in search console.

What pages are getting the most traffic? View this in Google Analytics.

Get Strategic to Get Results

Implementing SEO tactics without a clear strategy will doom you to failure. Instead, help your small business boom with the right strategy. Know who your customers are. Be clear about your goals. Know how to gain leverage with keywords.

Align your content with your keywords to accomplish your goals.

Are you struggling to implement a keywords strategy that works? Find out how we can help you grow your business with the right strategies. Contact us today.

The post Build a Keyword Strategy That Helps Business Boom Now & In the Future appeared first on Digital Marketing Blog.

The All Inclusive Guide to Using Instagram Stories for Business

If you’re conducting any digital marketing for your business, we’re sure you’ve heard of Instagram advertising, but have you heard of using Instagram Stories for business?

After Facebook bought Instagram just 18 months after its launch in 2010, the platform has continued to grow ever since. Updates after updates have rolled out, and with them came Instagram Stories in August of 2016.

If you haven’t heard of Instagram Stories, it’s a feature that allows you to post a photo or video on Instagram that only lasts for 24 hours. The concept is extremely similar to the Snapchat app which originated in 2012.

The content you share on Instagram Stories does not appear in the grid system on your profile, nor does it show up in your followers’ Instagram newsfeed.

So you may be wondering what good is it then! But don’t worry; Instagram Stories appear in their own section at the very top of a user’s feed.

Instagram Stories For Business

Now, Instagram Stories are not the only thing that Instagram has updated recently. If you’re doing any advertising or posting on Instagram, you may have heard the word “algorithm” thrown around a good bit.

When talking about Instagram’s algorithm, we’re speaking of the automated manner and method that Instagram shows posts in a user’s feed.

Depending on how many Instagram accounts a user follows, Instagram has to sift through all of the posts they could potentially see in their feed and decide which posts or ads to present.

So how do you make sure your posts are using the 2018 Instagram algorithm to their advantage? How do Instagram Stories fit in to all of this, and how can you use Instagram Stories for business?

These are a lot of the questions floating around Instagram Stories since they are still relatively new (and rolling out with their own set of updates frequently!).

In today’s blog, we’re answering these questions and more so that you know everything you need to know on how to use Instagram Stories for business.

How Instagram Stories Work

Before diving into the benefits of Instagram Stories for business, let’s first learn more about what they are and how they work.

When you click to watch someone’s Story, it will show either a photo or a video that they’ve posted. If it’s a photo, it will generally show for about 5 seconds; if it’s a video, it will show for a maximum of 15 seconds. All content remains on stories for 24 hours unless deleted earlier by the user that posted it.

For the most part, these photos and videos are taken with the Instagram camera, but you can also upload content from your camera roll so long as the content has only been on your camera roll for 24 hours or less.

Check out some of the other technical requirements you’ll need to know to utilize Instagram Stories for business in the photo below!

Instagram Stories For Business

Those are some of the technical requirements, but now let’s get into the fun stuff!

Instagram Stories does not follow the same format or capabilities of a traditional Instagram post. Instagram Stories allows you to apply filters, text, stickers, GIFs, polls, freehand drawing and so much more!

Instagram Stories For Business

Adding these items allow you to really personalize a photo and make it represent your business!

The other piece of content you can publish on Instagram Stories, outside of traditional photos and videos, is a Boomerang.

A Boomerang is a short, soundless video that plays forwards and backwards on repeat. Cool snippets of content can be made with this feature such as pouring a drink into a cup (and then seeing the drink fly back into the cup in reverse). 

The process of uploading a Boomerang looks a little like this.

And the result looks like the finished Boomerang below. So you can see how fun these are to spice things up when using Instagram Stories for business. 

Instagram stories for business

The Boomerang feature is best used on a moving subject, and it’s a cool way to mix up content while keeping viewers engaged.

Add Links to your Instagram Stories

If you have a verified Instagram account or you have more than 10,000 followers, then you can add links to your Instagram stories.

Here’s how you can add links on your stories:

  1. When adding Instagram story, click the link icon.
  2. Copy the link of the web page you want to link your story to go to.
  3. Paste the link into the link field.
  4. Click done and publish your story.

Since IG stories are only visible for 24 hours, it’s best to put links for your timely or one off promotions such as products offered for a limited time only.

Advertising with Instagram Stories

Now that you know how Instagram Stories work, let’s talk about how to use them to your advantage!

Instagram Stories is now a new placement on which you can advertise.

Advertisers can upload photos, videos and Boomerangs, and they can apply any of the fun custom tools mentioned above!

These are the available objectives you can optimize for when using Instagram Stories for business advertising: Reach, Video Views, Brand Awareness, Traffic, Conversions, Lead Generation, App Installs

And these are the different calls to action you can utilize with Instagram Story ads: Apply Now, Book Now, Buy Tickets, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More

It’s important to choose your Instagram Story ad objective carefully; you want to choose the objective that best describes the action you’re looking for. The reason for this is that Facebook and Instagram will show the ad to people within the target audience you’ve selected who are likely to perform that action.

This means that if you select Traffic, the ad will be shown to people within your target audience who are just likely to click. Whereas an ad under the Conversion objective will be shown to people within your target audience who are likely to click and convert.

When we analyze our new clients’ accounts to see the work they or other marketing companies have done in the past, this is often a common mistake that we find.

Choosing the right objective can make all of the difference in your ad campaign.

Because of this, advertisers were so pleased to see all of the different objective and call to action options when Instagram Stories ads rolled out. It gives businesses a chance to pursue the exact results they are looking for.

Just like organic Instagram Stories, these ads disappear after 24 hours. When we talk about organic content, we mean posts or Stories that are not sponsored with advertising dollars.

Instagram Story ads appear in between organic Stories, and Instagrammers will not see the ad preview before clicking to watch an organic Story.

This means they will not see your ad is coming when they click to watch the next Story, so your ad is nicely wedged in between two pieces of content they were already planning on watching.

Instagram Stories Insights

Just like all other Facebook and Instagram advertisements, you can see insights for your Instagram Stories ads on Facebook Ads Manager.

These insights include overall performance, reach, impressions, and video metrics.

Having access to these insights allows you to optimize your ads and see which ad is outperforming which. Being able to view and measure data like this is priceless in striving to run a successful ad campaign.

Because your Instagram profile has to be a Business profile in order to run ads, you also get the bonus of seeing insights directly on your Instagram profile as well!

Instagram Stories For Business

You can see these Instagram insights on your Story for organic Stories too, not just ads. This helps you to view and measure what kind of Stories your audience likes to see!

Instagram Story Highlights

Now, I know we’ve said over and over that Instagram Stories only last 24 hours, but there is a way to make them last a little longer.

Instagram Story Highlights is a feature that has a section all on its own on your profile: below your bio and above your newsfeed.

Instagram Stories For Business

Instagram Story Highlights are individual, stand alone Stories comprised by you, and they remain in the Highlights section permanently until you delete them.

To post on Highlights, you first have to start using Instagram Stories because you can only upload past Stories from December 2017 onward to your Highlights section (this is because December 2017 was when the Highlights feature rolled out).

To make sure you don’t lose any valuable Stories that you’ve posted in the past, you can always turn on your “Auto-Archive” feature in Settings to make sure you’re automatically saving every Instagram Story you post.

When someone clicks to your Instagram profile, Highlights are often what they click through first, so make sure they represent what your business is all about!

One way to do this is to unify all of your Highlight thumbnail images with branded photos like the image shown previously and down below!

Instagram Stories For Business

This instantly gives your Instagram business profile a cohesive and professional look, making it attractive to viewers and potential customers.

Instagram Live Stream Video

Another cool feature that businesses can utilize with Instagram Stories is an Instagram Live video!

A Live Video is exactly what it sounds like: a live, real-time video of whatever your camera is recording during the live stream.

live stream

Like all other Instagram Stories excluding Highlights, Live Streams last for 24 hours in your Stories.

In a Live stream, your viewers can see exactly what you’re videoing, and they can also send messages that appear on the screen to you and all of the other viewers watching the Live feed.

Instagram Stories For Business

This allows you to verbally respond to those messages as they pop up on your Live Stream! This kind of intimate and transparent interaction with viewers is invaluable for businesses trying to build brand awareness and connections with their followers.

Instagram Stories & The Instagram Algorithm

Earlier in this blog, you heard us speak about the Instagram algorithm. Instagram Stories has been a key player in helping businesses use the algorithm to their advantage.

The 2018 Instagram algorithm changed from showing posts chronologically to presenting posts based on the likelihood of each individual user being interested in the post. This likelihood is majorly based upon engagement.

A post with higher engagement gives Instagram the signal that it is relevant, so Instagram will give that post more reach.

Due to the algorithm update, gaining reach and engagement is the name of the game when it comes to gaining brand awareness on Instagram.

You may be wondering, “How do I get more engagement if Instagram won’t show my post…due to low engagement?!” This is where Instagram Stories come into play.

The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.

Some Instagram Stories engagement opportunities include the poll feature or the “Swipe Up” option (if you have over 10k followers).

The poll feature allows you to ask a question on Stories and write two answers that your audience can click on and choose between. Polls are widely popular among Instagrammers and are a quick and easy method to draw interaction from your viewers!

Instagram Stories For Business

The Swipe Up feature allows you to add a link to your Instagram Story, and the user will be redirected to that link if they swipe up on that photo or video in your Story.

Instagram Stories For Business

This is a great way to promote your website, specific products or any URL that you want to draw attention towards!

Whichever way you receive engagement on your Instagram Stories, you can also always retarget this engagement with any of your Facebook or Instagram ads! This helps fuel the overall sales funnel to initiate new prospects and close them.

Give Viewers A Deeper Peek Into Your World

Perhaps one of the greatest hurdles that we see small to mid-sized businesses face is relationship building. It’s easier for a potential customer to purchase from a well-known competitor over a company they’ve never heard of before.

This is why brand awareness is so important and is not to be taken lightly when looking at overall results- both organic and in advertising.

Using Instagram Stories for business does not always have to mean using ads on Instagram Stories. The nature of Instagram Stories implies the content is a sneak peek; it’s temporary and not everyone will get to see it.

When you use Instagram Stories for business, it allows viewers to connect more with your business, which overtime leads to trust in your business.

When someone watches your Instagram Story, they also have the option to swipe up on any of them and “reply” to the Story. When someone replies to your Story, it means you will receive a private, direct message between your business Instagram and that viewer with their message.

In fact, of the 300 million accounts using Instagram Stories (which is almost double the amount of people using snapchat), one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers!

What a great way to open up the lines of communication between your business and your audience!

Conclusion

At the end of the day, if your business is on Instagram, you need to be using Instagram Stories for business! We hope this all inclusive guide helps you to better understand Instagram and to use Stories to your advantage. Want access to all of these amazing features without the hassle of worrying about it? You can always contact us to learn more about our social media marketing services!

The post The All Inclusive Guide to Using Instagram Stories for Business appeared first on Digital Marketing Blog.

Is an Instagram Pod the Latest Revelation in Advertising Your Business?

You might have heard some buzz about the latest Instagram marketing trend – Instagram pods. You may have been asked to join an Instagram pod. Or maybe you’re even actively participating in one now.

Since Instagram changed their algorithm, many businesses have not been getting the visibility they hoped for among their follower base. As a result, Instagram pods came about as a way for businesses to work the algorithm in their favor to improve visibility. But do they really work? And can “gaming the system” end up negatively impacting your business?

When new trends come about in the social media marketing world, it’s important to understand how they work before you participate. No matter what your experience with Instagram pods, it’s vital that you get to know what they are and how they work so that you can make an educated decision about using them for your brand.

That’s why we’ve put together some information below about what an Instagram pod is and how it can impact your business. (Spoiler Alert: We don’t think that they are the best investment for small businesses. We’ll explain why below to help you make the best decision for your brand.)

Instagram pod

With Instagram pods, you rely on others in your group to comment and like your content as a way to boost engagement and show Instagram that your content is high-quality.

What is an Instagram Pod?

Changes to the Instagram algorithm have reduced visibility for many businesses. Instagram’s goal was to update its algorithm to provide a better experience for its users. The social media platform wants to show users more of what they care about in their feed. However, these changes have also made it harder for businesses to be seen by their followers.

The new Instagram algorithm makes it so that users no longer see posts chronologically in their feeds. Instead, the content that a user sees in his or her feed is based on engagement. Posts with more likes, shares, comments, views, saves, etc. signal to Instagram that the content is high-quality and something that more viewers might like to see.

In addition to rewarding those posts with higher levels of engagement, the Instagram algorithm also takes into consideration the timeliness of the post and the user’s relationship to the person posting. When this algorithm change came about, many businesses found that their followers were just not seeing their content on a regular basis, which caused a decline in engagement and conversions for many businesses that use Instagram for marketing.

That’s why Instagram pods were born. An Instagram pod is a group of like-minded business owners who connect with one another and engage with each other’s posts. The goal of these pods is to increase post engagement so that each account can rank better in the Instagram algorithm. The idea here is that the more engagement the posts have, the more likely Instagram will see these posts as valuable, thus increasing visibility on the platform.

How Instagram Pods Work

Let’s dive a little deeper into how these Instagram pods work…

Instagrammers get together in a group and agree to work with one another to increase their account’s engagement on Instagram. Typically, the pod members will communicate through direct message (DM). However, some Instagram pods will create a private Facebook group. This is how pod members let each other know when they have a new post.

When a pod member tells the group that they’ve posted new content, everyone else in the group will visit the post and engage with it by liking the post and leaving a comment. The hope here is that this “genuine” engagement will signal to Instagram that the post is quality content. And Instagram will push the content out more widely into the brand’s users’ feeds.

Some Instagram pods are small, but others can become quite large. The larger the group, the more potential for increased engagement. However, larger groups can also have issues with people who join but are not invested in helping other members. For instance, they will benefit from the comments and likes on their own content but may neglect to engage with others’ content.

Many Instagram users will also participate in multiple Instagram pods. Though this does significantly improve your potential for engagement, it also requires you to do double the work in engaging with others’ posts. This can become quite time consuming and detract users from focusing on important tasks like developing great content.

Instagram pod

Members of Instagram pods will often share or link to their new posts in direct messages, making it easy for other members to view, like, and comment on their content.

Do Instagram Pods really help increase engagement?

So now that you know what an Instagram pod is and how it works, let’s talk about whether or not it actually helps increase engagement for your account. Though these groups were created with the goal of increasing genuine engagement on posts, this engagement doesn’t always help in the way that it was designed to.

The Instagram algorithm looks at more than just overall engagement when deciding which post content will be shown on users feeds. The algorithm also takes into account which Instagram accounts the specific user engages with when deciding which content to show them. This means that even if a post becomes super popular on your page, this doesn’t necessarily mean that it will be shown to all of your followers.

For example, let’s say that you create an Instagram post about a new product you’ve just launched. You get a significant amount of likes and comments on the post. However, there are still going to be followers who will never see this post in their feed. This is because no matter how much engagement occurs on this particular post, the users who don’t regularly engage with your content are not likely to see it.

With this in mind, Instagram pods are not necessarily helping you increase your visibility and reach the Instagram users who don’t usually see your content. Though you will have increased engagement to a certain extent, this engagement does not magically put your content in front of all of your users.

So do Instagram pods help you increase engagement? Well, yes and no. You are increasing engagement on your posts. However, you are engaging with the users in your Instagram pod group, not potential leads and customers. Essentially, you are spending time building engagement with users that have no plans to purchase your products or become brand advocates.

It’s also important to mention that Instagram pod engagement only really works if the other members in your groups share a similar target audience. If you engage with users who don’t have a similar target audience, then you’re signaling to Instagram that your content is relevant to a different audience than the one you are trying to target.

And if attracting a targeted audience is your goal, which probably is, then Instagram pods will not be a big help to you. Most Instagram pods are made up of users who are in the same niche and market as you are. And probably some of your competitors are in there too.

This raises the question, is this engagement really worth it? For the most part, small businesses can benefit more from focusing on engaging with their actual target market rather than spending time generating irrelevant engagement from other Instagram pod group members. Instead of trying to find a way around the Instagram algorithm, you may instead want to invest in finding ways to engage the users who are most likely to be interested in your products.

Instagram pod

Instead of spending your time on Instagram pods, you could spend your time creating more engaging content for your target market.

Instagram Pod: Why We Don’t Recommend Joining One

Though Instagram pods may work for some brands, we don’t recommend that small businesses use this strategy as part of their social media marketing. Here are just a few reasons why this strategy isn’t effective for most small businesses:

1. Instagram Pods are time consuming.

When you take part in an Instagram pod, you aren’t just reaping the benefits of free engagement. You also have to engage with other users content. This can be quite time consuming. Rather than focusing on creating new quality content or engaging with your leads and customers, you have to spend time engaging with the content that the other pod group users are creating.

Not to mention, if you want Instagram pods to work for you, you typically have to take part in large pod groups or more than one pod. Otherwise, the engagement that you get may be minimal, having very little impact on your engagement rates. The larger your pod group and the more pods you participate in, the more time you will have to spend engaging with other pod members’ content.

It’s also important to consider how the time spent on participating in these Instagram pods will impact your actual content. The more time you spend liking and commenting on other pod members’ content, the less time you have to spend developing quality Instagram content. If your Instagram content starts to suffer due to the time constraints, you may end up losing some of your followers who are actually interested in your brand and products.

With our experience as a trusted social media management agency, our professional specialists agree that this time is better spent building and engaging a genuine following. Instead of trying to find ways around the algorithm, your business could be finding new qualified leads on Instagram and working to build real relationships with these potential customers.

Directly interacting with your target market provides far greater return on investment than participating in an Instagram pod. So why not use the limited time that you have to find new ways to engage with your target market instead of commenting on other pod members’ content?

2. The engagement you get from pods is ingenuine.

The goal of an Instagram pod is to increase genuine engagement rates. However, this engagement is based on an agreement that you’ve made with other users. These users are not necessarily interested in your brand, content, or products. They will not become your customers. Therefore this engagement is, for the most part, ingenuine.

Though engagement from Instagram pods may appear genuine to Instagram and its algorithm, the truth is that this engagement results in inflated engagement rates. It will not give your business an accurate idea of how your target audience engages with your content. And it can actually end up hurting your advertising efforts.

For example, if your business invests in Instagram ads, you will be targeting those users who are most likely to be interested in your products. This is based on those users who are currently engaging with your content. This means that if the other pod members engaging with your content are not similar to your target market, you may be spending money on advertising to users who are not a good fit for your brand.

Again, we recommend investing your time in directly engaging with your target audience. Genuine engagement is that which inspires users to like or comment on your content because it is actually engaging. Rather than spending time building engagement with users who are not going to buy from your brand, you can spend your time and resources developing content that your followers actually find valuable. This is the best way to build the kind of relationships that lead to sales and even brand loyalty.

3. They don’t account for all algorithm changes.

As we mentioned before, the Instagram pod does not account for all of the algorithm changes that Instagram has made since 2016. Though general engagement plays a role in helping Instagram decide what is quality content, the algorithm also takes into consideration what actual content the user engages with on a regular basis. And Instagram pods don’t help you in that department.

The algorithm aims to personalize each user’s feed in an effort to deliver more relevant content. This means that it considers which accounts the user engages with and shows the user more of this content. If the majority of the people engaging with your content are members of your Instagram pod, then most of the people who will see your content consistently are those same Instagram pod users.

Additionally, Instagram pods are unable to account for future algorithm changes. Instagram is always looking for new ways to provide a better experience for their users. This means that they will continue to update their algorithm to provide more relevant and useful content to users through their Instagram feed.

Furthermore, the folks at Instagram are smart. How else would they build such a powerhouse social media platform? This means that they are aware of the actions that users might take to game the algorithm. In response, they will make further updates to the algorithm to penalize those users who are not complying with their regulations. (But more about that in the next section.)

The best way to stay ahead of these Instagram algorithm changes is to stay up-to-date with the latest news and recommendations from the platform itself. Rather than finding ways to get around these algorithm changes, your business should instead find ways to respond to these changes by making improvements to your Instagram marketing strategy. Try to understand how these changes impact your business and work to create effective content and employ an engagement strategy that helps you make the most out of the channel.

4. Shadowbans are a possibility.

If you want to use Instagram to grow your business, you’ve got to follow the social media platform’s rules. As with any activity that aims to get around the platform’s algorithm, joining an Instagram pod can result in a shadowban. A shadowban basically renders your Instagram account invisible, restricting your brand from reaching new people on the platform.

Instagram uses this as a way to filter out accounts that don’t comply with their terms. With a shadowban, your current followers can still see your content. However, it is basically invisible to other users. Additionally, your images won’t appear in hashtag searches, which can significantly impact your reach on the platform.

A shadowban can significantly impact your Instagram engagement rates. This is especially true for small businesses and other accounts that are relatively new or have a small following. If you aren’t able to reach users outside of your follower base then you won’t be able to grow your following and connect with new leads on the platform.

Though joining an Instagram pod will not necessarily result in a shadowban for your profile, there is a possibility that this activity can hurt you. Repetitive liking and commenting from the same small group of users on your content might raise a red flag to Instagram that something is up. Similarly, if you are only commenting and liking the same group of people’s content, this may signal to Instagram that the engagement is not as genuine as it appears.

In our expert opinion, anything that puts your business at risk for losing visibility on Instagram is not worth it. There are plenty of ways to grow your Instagram following without going against Instagram’s terms of service. The same amount of effort that you use to engage with Instagram pod user content could be put toward directly engaging with your target market and building real relationships with your leads.

Instagram pod

In response to businesses questions about their inability to appear in hashtag searches, Instagram suggests that brands “focus on their business objective or goal rather than hashtags.”

Final Takeaways

In the end, our goal is to help small business owners and marketers make the best decisions for their business. When it comes to social media marketing, Instagram pods are just not the best use of resources for most small businesses. Instagram pods are time consuming, exclusive, and ingenuine, not to mention they can skew data and even potentially cause a shadowban.

Need help growing your audience and engaging your leads on Instagram? It may be time to partner with a social media marketing agency that understands the needs and challenges of small businesses. At LYFE Marketing, we specialize in working with small- to medium-sized businesses that need to optimize their marketing budgets to get the most out of their investment.

Learn more about how our social media marketing agency can help you, or contact us today for a free social media consultation for your small business.

The post Is an Instagram Pod the Latest Revelation in Advertising Your Business? appeared first on Digital Marketing Blog.

Top 15 Strength Training Youtube Channels To Follow in 2019

Strength Training Youtube ChannelsStrength Training Youtube Channels List.
The Best Strength Training Youtube Channels in our index using search and social metrics. Subscribe to these youtubers because they are actively working to educate, inspire, and empower their audience with frequent updates and high-quality videos.

These Youtube Channels are ranked based on following criteria

  • Total youtube channels subscribers, video views, and video uploads
  • Quality and consistency of videos
  • Youtube search ranking
  • Feedspot editorial team’ objective and subjective review

Submit Your Channel

SUBMIT CHANNEL

Strength Training Youtube Channels

1. Elliott Hulse’s Strength Camp

Elliott Hulse's Strength Camp United States About Youtuber Elliott Hulse is an internationally renowned strength and conditioning coach, strongman, who is an inspiration to millions of people. On this channel, Elliot shares tips on how to be the strongest version of yourself, training vlogs and more.
Frequency about 3 videos per week
Since Mar 2007
Channel youtube.com/user/strengthcam..
Youtube Followers- 1,835,519 . Views Count- 371,266,622 . Video Count – 1,705

2. Alan Thrall

Alan Thrall United States About Youtuber This channel features informative and educational videos about barbell strength training.
Frequency about 1 video per week
Since Aug 2010
Channel youtube.com/user/athrall7/vi..
Youtube Followers- 630,860 . Views Count- 77,837,826 . Video Count – 410

3. Strength Team

Strength Team United States About Youtuber Darrell is a Certified Master Trainer and specializes in Strength & Conditioning, Youth Fitness and has a Corrective Exercise Specialist Certification. So if you are wanting to get stronger, and build a better version of yourself then you have found the right YouTube Fitness Channel. This channel will teach and show you a variety of great techniques and tricks to help you reach your personal goals.
Frequency about 3 videos per week
Since Aug 2014
Channel youtube.com/channel/UCivK..
Youtube Followers- 151,761 . Views Count- 9,842,604 . Video Count – 489

4. Starting Strength

Starting Strength Texas About Youtuber The Starting Strength YouTube channel is the home of Starting Strength Radio and provides video material supplementing Starting Strength: Basic Barbell Training by Mark Rippetoe, instruction on other useful exercises, and presentations on the growing body of knowledge with respect to the effects of strength training on health by Starting Strength Coaches, Rippetoe, and guest speakers.
Frequency about 5 videos per week
Since Mar 2009
Channel youtube.com/user/AasgaardCo/..
Youtube Followers- 149,603 . Views Count- 18,407,262 . Video Count – 598

5. Szat Strength

Szat Strength About Youtuber On this channel is all about strength training and staying athletic! We will dive into power-lifting, strongman, Olympic lifting, conditioning, programming, meet recaps, and nutritional tips and tricks. I hope you enjoy this channel while learning as much as possible. Follow my journey of becoming the most well rounded strength sport athlete.
Frequency about 2 videos per week
Since Jul 2012
Channel youtube.com/channel/UC5ur..
Youtube Followers- 34,325 . Views Count- 2,271,138 . Video Count – 789

6. Strength Project

Strength Project About Youtuber Strength Project is about daily progress. Showcasing the worlds best athletes and their journey to superhuman capabilities.
Frequency about 1 video per week
Since Oct 2009
Channel youtube.com/user/strengthpro..
Youtube Followers- 740,812 . Views Count- 175,127,817 . Video Count – 750

7. Muscle & Strength

Muscle & Strength Columbia, SC, USA About Youtuber We teach you how to build muscle, lose fat and stay motivated.
Frequency about 2 videos per week
Since Dec 2008
Channel youtube.com/user/muscleandst..
Youtube Followers- 569,680 . Views Count- 100,484,719 . Video Count – 545

8. Redefining Strength

Redefining Strength United States About Youtuber Redefining Strength is the ultimate online fitness resource. We provide you with workouts and exercise variations.
Frequency about 1 video per week
Since Jul 2014
Channel youtube.com/user/redefinings..
Youtube Followers- 229,542 . Views Count- 24,380,874 . Video Count – 233

9. Muscle&Motion

Muscle&Motion Tel Aviv, Israel About Youtuber Muscle&Motion is a company that creates resource tools containing thousands of 3D educational animations in the field of strength training and muscular anatomy. The animations show how the body moves and strengthens by showing the anatomical representation of each exercise.
Frequency about 2 videos per month
Since Aug 2010
Channel youtube.com/user/MuscleandMo..
Youtube Followers- 175,436 . Views Count- 13,901,285 . Video Count – 251

10. Wenning Strength

Wenning Strength United States About Youtuber Matt Wenning is a world record setting powerlifter. This is the Youtube home of all of his training videos.
Frequency about 1 video per week
Since Jul 2016
Channel youtube.com/channel/UCy7y..
Youtube Followers- 23,560 . Views Count- 1,931,498 . Video Count – 83

11. Swing This Kettlebell and Strength

Swing This Kettlebell and Strength United States About Youtuber The goal of this channel is to focus on bettering yourself without being frustrated by exercise or activities that are above your physical stress threshold, diets that are too intense and chronic mental overstimulation.
Frequency about 2 videos per week
Since Apr 2010
Channel youtube.com/user/SwingThis1/..
Youtube Followers- 21,807 . Views Count- 3,409,616 . Video Count – 1,102

12. Lone Wolf Strength Training

Lone Wolf Strength Training United States About Youtuber Lone Wolf Strength Training channel by Chuck Englert, who has almost 40 years of strength training experience and knowledge. This channel provides the nuts and bolts of progressive strength and muscle building programs using barbells, dumbbells, rocks, barrels, tires or any other heavy awkward object.
Frequency about 3 videos per month
Since Aug 2016
Channel youtube.com/channel/UCiqv..
Youtube Followers- 278 . Views Count- 39,859 . Video Count – 300

13. Barbell Strength Training

Barbell Strength Training About Youtuber The purpose of this channel is to post informative and educational videos on major barbell lifts, proper form, execution, training program and basic nutrition.
Frequency about 1 video per month
Since Feb 2018
Channel youtube.com/channel/UCgjE..
Youtube Followers- 208 . Views Count- 1,652 . Video Count – 18

14. Steel Strength Training

Steel Strength Training About Youtuber We believe in prehab, rehab, and doing what you thought was impossible.
Frequency about 1 video per month
Since Aug 2014
Channel youtube.com/channel/UCAix..
Youtube Followers- 78 . Views Count- 10,778 . Video Count – 228

15. Barbell Strength Training Systems

Barbell Strength Training Systems About Youtuber Subscribe us to get muscle-building and fat-loss programs from Barbell Strength Training Systems.
Frequency about 1 video per month
Since Jul 2016
Channel youtube.com/channel/UCWX_..
Youtube Followers- 11 . Views Count- 503 . Video Count – 27

The post Top 15 Strength Training Youtube Channels To Follow in 2019 appeared first on Feedspot Blog.

Top 20 Data Management Blogs and Websites To Follow in 2019

Data Management BlogsData Management Blogs List.
The Best Data Management Blogs from thousands of Data Management blogs on the web using search and social metrics. Subscribe to these websites because they are actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.

These blogs are ranked based on following criteria

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of posts.
  • Feedspot’s editorial team and expert review

Data Management Newsletter

Data Management newsletter is a comprehensive summary of the day’s most important blog posts and news articles from the best Data Management websites on the web, and delivered to your email inbox each morning. To subscribe, simply provide us with your email address.

Data Management Blogs

1. TDAN.com

TDAN.comAbout Blog The Data Administration Newsletter (TDAN.com) is an internet-based publication focused on sharing data management approaches, best practices, solutions and technologies to an avid reader-base of managers, practitioners, and consultants.
Frequency about 3 posts per week.
Since Jan 1996
Blog tdan.com
Facebook fans 77. Twitter followers 657.

2. Actian | Data Management & Integration Blog

Actian | Data Management & Integration BlogPalo Alto, CA About Blog Actian offers on-premises and cloud data management solutions for seamless performance, insights, and outcomes. Follow this blog for the latest business and technical insights from thought leaders in data management, data integration, and analytics.
Frequency about 4 posts per week.
Blog actian.com/company/blog
Facebook fans 1,192. Twitter followers 2,953.

3. DataStax

DataStaxSilicon Valley, CA About Blog DataStax delivers an Active Everywhere, always-on, distributed cloud database built on Apache Cassandra and designed for hybrid cloud. Follow this blog to find perspectives about datastax, our latest product offerings, insights from customers and business insights about big data
Frequency about 2 posts per week.
Blog datastax.com/blog
Facebook fans n/a. Twitter followers n/a.

4. Database Trends and Applications

Database Trends and ApplicationsChatham, NJ About Blog Database Trends and Applications delivers news and analysis on big data, data science, analytics and the world of information management. Follow to keep up with our blog.
Frequency about 15 posts per week.
Blog dbta.com
Facebook fans n/a. Twitter followers n/a.

5. DATAVERSITY

DATAVERSITYAbout Blog DATAVERSITY provides resources for information technology (IT) professionals, executives and business managers to learn about the uses and management of data. Follow our data industry blog for educational resources on data management from enterprise leaders.
Frequency about 7 posts per week.
Blog dataversity.net/category/blogs
Facebook fans n/a. Twitter followers n/a.

6. InformationWeek » Data management

InformationWeek » Data managementNew York, NY About Blog InformationWeek shares news, analysis and advice on Data Management and how to turn analytics into business results. Connect with Data Management experts in our community.
Frequency about 6 posts per week.
Blog informationweek.com/data-man..
Facebook fans n/a. Twitter followers n/a.

7. Only Hyperion – Oracle Hyperion EPM blog

Only Hyperion - Oracle Hyperion EPM blogBengaluru, India About Blog An Oracle ACE Associate & Oracle Hyperion enthusiast working with Oracle EPM suite of products from 2007. Follow this blog to learn about data management activities.
Frequency about 1 post per month.
Since Oct 2013
Blog onlyhyperion.blogspot.com
Facebook fans n/a. Twitter followers 333.

8. The Informatica Blog

The Informatica BlogRedwood City, CA About Blog Informatica is the world’s leader in Enterprise Cloud Data Management. It provides you with the foresight to become more agile, realizes new growth opportunities, and create new inventions. Follow to get regular updates about data management from this blog in your inbox.
Frequency about 3 posts per week.
Since Feb 2014
Blog blogs.informatica.com
Facebook fans 167,783. Twitter followers 113,169.

9. EWSOLUTIONS

EWSOLUTIONSChicago, IL About Blog EWSolutions offers full-service data management consulting including data integration, data warehousing, business intelligence, analytics and metadata management. Follow to keep up with latest from this blog
Frequency about 3 posts per month.
Blog ewsolutions.com
Facebook fans 30. Twitter followers 22.

10. The Data Roundtable » Data Management

The Data Roundtable » Data ManagementCary, NC About Blog The Data Roundtable is a forum where data management experts share tips, tricks and practical advice on all sorts of topics, including SAS Data Management software. Follow to get the latest articles from this feed in your inbox.
Frequency about 2 posts per month.
Blog blogs.sas.com/content/datama..
Facebook fans n/a. Twitter followers n/a.

11. Health Data Management

Health Data ManagementChicago About Blog Health Data Management offers Healthcare IT news & analysis on health technology, HIPAA, meaningful use, health information exchange, EHRs & ICD-10. Follow this blog for weekly updates.
Frequency about 4 posts per month.
Blog healthdatamanagement.com
Facebook fans n/a. Twitter followers n/a.

12. Attunity

AttunityAbout Blog Attunity provides Data integration and big data management solutions including real-time enterprise data solutions. Follow this blog for updates on big data, data management, data science, innovation and industry best practices.
Frequency about 2 posts per month.
Since Mar 2012
Blog attunity.com/blog
Facebook fans 818. Twitter followers 3,801.

13. Io-Tahoe

Io-TahoeNew York About Blog Io-Tahoe is a smart data discovery product that enables organizations to discover data in lakes and relational data instances. Follow the Io-Tahoe blog, where CIOs, CDO, CTOs and data experts can learn about data management trends.
Frequency about 1 post per month.
Since May 2015
Blog io-tahoe.com/blog
Facebook fans 1,737. Twitter followers 1,764.

14. Information Management

Information ManagementNew York, NY About Blog Information Management, a source media brand, is the information resource corporate business and IT leaders turn to for up-to-date news analysis, commentary, and insights concerning the application of business analytics, business intelligence and the full range of data management technologies.
Frequency about 1 post per week.
Blog information-management.com
Facebook fans n/a. Twitter followers n/a.

15. Forrester » Data Management

Forrester » Data Management About Blog Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Follow this blog to get the latest articles about data management in your inbox.
Frequency about 1 post per month.
Blog go.forrester.com/blogs/categ..
Facebook fans n/a. Twitter followers n/a.

16. Research Data Management Blog

Research Data Management BlogLondon About Blog UCL Library Services consists of 18 libraries and learning spaces located across London, covering a wide range of specialist subjects ranging from bio-medicine and science to arts, architecture, and archaeology. Get more information about data management by following our feed.
Frequency about 2 posts per month.
Since Sep 2015
Blog blogs.ucl.ac.uk/rdm
Facebook fans 200,395. Twitter followers 64,347.

17. Zerion | Data Management Digest

Zerion | Data Management DigestHerndon, VA About Blog Zerion helps you focus on what matters most by delivering solutions to create efficiency and productivity at every phase of your company. Discover more about data management for the smart enterprise by following this feed.
Frequency about 2 posts per month.
Blog blog.zerionsoftware.com
Facebook fans 2,276. Twitter followers 1,194.

The post Top 20 Data Management Blogs and Websites To Follow in 2019 appeared first on Feedspot Blog.

Top 10 Luxury Travel Audio Podcasts & Radio You Must Subscribe and Listen to in 2019

Luxury Travel PodcastsLuxury Travel Podcasts.
Subscribe to these audio podcasts because they are actively working to educate, inspire, and empower their readers with frequent updates and high-quality episodes.

These podcasts are ranked based on following criteria

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of episodes.
  • Feedspot’s editorial team and expert review

Luxury Travel Podcast Newsletter

Luxury Travel Podcast newsletter is a comprehensive summary of the day’s most important audio podcasts episodes from the best podcasters on the web, and delivered to your email inbox each morning. To subscribe, simply provide us with your email address.

Luxury Travel Podcasts

1. Astrid Solo Travel Advisor | Solo Travel Blog

Astrid Solo Travel Advisor | Solo Travel BlogAbout Podcast Astrid Solo Travel Advisor is for solo travelers worldwide looking for affordable luxury ideas to help them move through the world feeling confident, safe, inspired and engaged. Unlike budget travel or less accessible luxe sites, Astrid Solo Travel Advisor provides ‘Travel for One’, real-life advice for the solo traveler on where to go, how to get there, what to do when you arrive and much more.
Frequency about 3 posts per month.
Podcast astridtravel.com/blog?catego..
Facebook fans 690. Twitter followers 734.

2. Jadewolf | The Luxury Travel Marketer

Jadewolf | The Luxury Travel MarketerTallinn, Estonia About Podcast This podcast features commentary, how-to guides, news, and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services.
Frequency about 3 posts per month.
Podcast jadewolfmarketing.com/catego..
Facebook fans n/a. Twitter followers 31.

3. The Luxury Travel Podcast with Allen Suss

The Luxury Travel Podcast with Allen SussMelbourne, Australia About Podcast Welcome to the luxury travel podcast website, where you will discover information on luxury travel from right around the world and hear amazing stories, tips and secrets from experts and luxury world travelers. Your host Allen Suss has been a travel agent for more than 40 years. He has seen many changes in the travel industry, over time. He is well experienced in helping travelers with their travel arrangements. He is also available for emergencies for his clients 24/7.
Frequency about 1 post per month.
Podcast luxurytravelpodcast.com
Facebook fans 66. Twitter followers 3,565.

4. Frequent Miler on the Air

Frequent Miler on the AirAbout Podcast Earn miles without flying. Frequent Miler is all about getting the most out of the loyalty game. You can easily earn hundreds of thousands of points and miles without traveling, then learn how to use those points towards luxury travel. In this podcast, Frequent Miler founder Greg, and senior author Nick debate current topics in the points & miles world.
Frequency about 1 post per week.
Podcast frequentmiler.libsyn.com
Facebook fans 12,362. Twitter followers 54,418.

5. Citizen Femme

Citizen FemmeAbout Podcast Citizen Femme speaks to a community of passionate female travelers. As women, we know what matters to us when we travel; we want all our answers in one place and we want advice from other women who understand us. That’s what Citizen Femme is all about. Who are we? Citizen Femme is a luxury travel website…
Frequency about 1 post per month.
Podcast citizen-femme.com/category/p..
Facebook fans 7,361. Twitter followers 1,488.

6. TravelZork | ZorkCast

TravelZork | ZorkCastAbout Podcast GOT 9 minutes? – A chat about casinos, luxury travel, Las Vegas, and gambling with a focus on experiences. #PaxEx (Passenger Experience) and #CasinoEx (Casino Experience) are major areas of conversation and exploration. Get your daily dose.
Frequency about 2 posts per month.
Podcast travelzork.com/zorkcast
Facebook fans 4,844. Twitter followers 1,857.

7. Up Close Travel

Up Close TravelAbout Podcast Jerzy Poznar is the founder of Up Close Travel. We are trained travel advisors specializing in small ship cruising and luxury travel. Our goal is to save your most valuable assets, time and money.
Frequency about 2 posts per month.
Podcast upclosetravel.com/blog
Facebook fans 14. Twitter followers 139.

The post Top 10 Luxury Travel Audio Podcasts & Radio You Must Subscribe and Listen to in 2019 appeared first on Feedspot Blog.

Top 15 Google Maps Blogs and Websites To Follow in 2019

Google Maps BlogsGoogle Maps Blogs List.
The Best Google Maps Blogs from thousands of Google Maps blogs on the web using search and social metrics. Subscribe to these websites because they are actively working to educate, inspire, and empower their readers with frequent updates and high-quality information.

These blogs are ranked based on following criteria

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of posts.
  • Feedspot’s editorial team and expert review

Google Maps Newsletter

Google Maps newsletter is a comprehensive summary of the day’s most important blog posts and news articles from the best Google Maps websites on the web, and delivered to your email inbox each morning. To subscribe, simply provide us with your email address.

Google Maps Blogs

1. Google Maps Blog

Google Maps BlogMountain View, CA About Blog The latest news and updates about Google Maps, which makes navigating and exploring your world faster and easier.
Frequency about 3 posts per month.
Since Mar 2012
Also in GIS Blogs, Map Blogs
Blog blog.google/products/maps
Facebook fans 3,568,005. Twitter followers 3,688,197.

2. Google Cloud Blog » Google Maps Platform

Google Cloud Blog » Google Maps PlatformMountain View, CA About Blog Find all the latest news about Google Cloud and Maps Platform with customer stories, product announcements, solutions and more. Follow to keep up with the blog.
Frequency about 1 post per month.
Since Dec 2014
Blog cloud.google.com/blog/produc..
Facebook fans 38,782. Twitter followers 253,689.

3. Google Maps Mania

Google Maps ManiaAbout Blog Maps Mania is a blog dedicated to tracking the very best digital interactive maps on the internet and the tools used to create them.
Frequency about 8 posts per week.
Since Apr 2005
Blog googlemapsmania.blogspot.com
Facebook fans 448. Twitter followers 17,992.

4. MapsPeople » Google Maps

MapsPeople » Google MapsDenmark About Blog Indoor navigation and Google Maps for Work is at the heart of our business. Follow to get updates on Google Maps.
Frequency about 1 post per week.
Since Nov 2016
Blog blog.mapspeople.com/tag/goog..
Facebook fans 1,135. Twitter followers n/a.

5. Geek.com » Google Maps

Geek.com » Google MapsUSA About Blog Follow to get google maps articles from Geek.com for the latest reviews, news, pictures, information about downloads and pricing, and other details about google maps.
Frequency about 1 post per month.
Since Oct 2008
Blog geek.com/tag/google-maps
Facebook fans 629,822. Twitter followers 98,744.

6. 9to5Google » Google Maps

9to5Google » Google MapsMountain View, California About Blog 9to5Google provides Google news, everything in Android, Google Home, Google apps, and more. Follow to get updates about Google Maps from 9to5Google.
Frequency about 2 posts per week.
Since May 2011
Blog 9to5google.com/guides/google..
Facebook fans 24,424. Twitter followers 58,028.

7. Geospatial World » Google Maps

Geospatial World » Google MapsAbout Blog Geospatial World provides the latest updates on geospatial technology, application, research and business trends from news, videos, magazine, blogs and more. Subscribe to get updates about Google Maps from Geospatial World.
Frequency about 3 posts per month.
Since Mar 2015
Blog geospatialworld.net/tag/goog..
Facebook fans 14,925. Twitter followers 25,416.

8. TechCrunch » Google Maps

TechCrunch » Google MapsSan Francisco, CA About Blog TechCrunch provides reports on the business of technology, startups and much more! Follow TechCrunch for the latest updates about Google Maps.
Frequency about 2 posts per month.
Since Apr 2006
Blog techcrunch.com/tag/google-maps
Facebook fans 2,868,240. Twitter followers 10,092,365.

9. Android Police » Google Maps

Android Police » Google MapsSan Francisco, CA About Blog Android Police is your source for the latest Android news, application and game reviews, upcoming phones and devices, tips and tutorials, and videos. Subscribe to get latest Google Maps news from Android Police directly to your inbox.
Frequency about 2 posts per week.
Since Jun 2010
Blog androidpolice.com/tags/googl..
Facebook fans 157,219. Twitter followers 499,331.

10. SlashGear » Google Maps

SlashGear » Google MapsSan Francisco About Blog SlashGear is a blog dedicated to highlighting the latest and greatest in technology and automotive. Stay tuned to get articles about Google Maps from SlashGear.
Frequency about 3 posts per month.
Since Jun 2010
Blog slashgear.com/tags/google-maps
Facebook fans 103,103. Twitter followers 45,602.

11. Gizmodo » Google Maps

Gizmodo » Google MapsAbout Blog Follow for Google Maps tech and science tips, reviews, news and more by Gizmodo.
Frequency about 1 post per month.
Since Apr 2006
Blog gizmodo.com/tag/google-maps
Facebook fans 1,560,304. Twitter followers 2,890,203.

12. BGR » Google Maps

BGR » Google MapsNew York, NY About Blog The leading mobile and technology news source for breaking news, reviews, insights, and opinions. Follow to get posts about Google Maps from BGR directly to your mailbox.
Frequency about 4 posts per month.
Since Jun 2008
Blog bgr.com/google-maps
Facebook fans 270,303. Twitter followers 155,339.

13. KimKomando » Google Maps

KimKomando » Google MapsPhoenix, AZ USA About Blog Komando.com, home of the Kim Komando Show, is your source for the latest news on everything digital including security threats, scams, tips and tricks. Follow to get updates about Google Maps from KimKomando.
Frequency about 1 post per month.
Since Mar 2014
Blog komando.com/tag/google-maps
Facebook fans 225,851. Twitter followers 58,885.

14. Mobilosoft » Google Maps

Mobilosoft » Google MapsBrussels About Blog We use the internet to generate in-Store traffic for Brick&Mortar local businesses & retail chains. Follow to get news and updates about Google Maps from Mobilosoft.
Frequency about 1 post per month.
Since Apr 2018
Blog blog.mobilosoft.com/blog/top..
Facebook fans 348. Twitter followers 1,203.

The post Top 15 Google Maps Blogs and Websites To Follow in 2019 appeared first on Feedspot Blog.

Top 10 Geocaching Audio Podcasts & Radio You Must Subscribe and Listen to in 2019

Geocaching PodcastsGeocaching Podcasts.
Subscribe to these audio podcasts because they are actively working to educate, inspire, and empower their readers with frequent updates and high-quality episodes.

These podcasts are ranked based on following criteria

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of episodes.
  • Feedspot’s editorial team and expert review

Geocaching Podcast Newsletter

Geocaching Podcast newsletter is a comprehensive summary of the day’s most important audio podcasts episodes from the best podcasters on the web, and delivered to your email inbox each morning. To subscribe, simply provide us with your email address.

Geocaching Podcasts

1. PodCacher: Geocaching Goodness

PodCacher: Geocaching GoodnessSan Diego, CA About Podcast A family friendly weekly audio show all about Geocaching!
Frequency about 1 post per week.
Since May 2016
Podcast podcacher.com/category/podcasts
Facebook fans 4,724. Twitter followers 4,362.

2. GeoGearHeads | Geocaching and Location-Based Gaming Podcast

GeoGearHeads | Geocaching and Location-Based Gaming PodcastAbout Podcast A weekly feature with ChrisOfTheNorthWest and DarrylW4 discussing topics of interest to geocachers and technology enthusiasts.
Frequency about 3 posts per month.
Since Jan 2007
Podcast cacheamaniacs.com
Facebook fans 671. Twitter followers 831.

3. Geocaching Podcast

Geocaching PodcastAbout Podcast The podcast talks about things going on in the geocaching world and also brings you tips on geocaching and more.
Frequency about 3 posts per month.
Since May 2014
Podcast geocachingpodcast.com/archives
Facebook fans 1,706. Twitter followers 5,607.

4. Geocache Talk

Geocache TalkUnited States About Podcast This podcast is about the great sport of geocaching.
Frequency about 1 post per week.
Podcast geocachetalk.com/shows
Facebook fans 879. Twitter followers 1,278.

5. Geocaching Downunder

Geocaching DownunderAbout Podcast Follow this podcast for geocaching’s latest and greatest updates, news and information.
Frequency about 1 post per month.
Since Sep 2018
Podcast geocachingdownunder.podbean.com
Facebook fans 255. Twitter followers 99.

6. Inside Geocaching HQ Podcast

Inside Geocaching HQ PodcastAbout Podcast The latest news and commentary from Geocaching HQ about geocaching.
Frequency about 1 post per month.
Podcast geocaching.com/blog/podcast
Facebook fans 593,110. Twitter followers 80,990.

7. The Oh Beep! Geocaching Podcast

The Oh Beep! Geocaching PodcastAbout Podcast The Oh Beep! Geocaching Podcast is a show covering news, events and discussion on geocaching related topics, all in a light-hearted style.
Frequency about 1 post per month.
Since Nov 2013
Podcast ohbeep.libsyn.com
Facebook fans 230. Twitter followers 525.

8. This Is Geocaching

This Is GeocachingUnited States About Podcast An educational podcast gathering all things geocaching and delivering them straight to you.
Frequency about 6 posts per week.
Since Jun 2019
Podcast anchor.fm/thisisgeocaching
Facebook fans n/a. Twitter followers 98.

The post Top 10 Geocaching Audio Podcasts & Radio You Must Subscribe and Listen to in 2019 appeared first on Feedspot Blog.